Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Auto Manufacturers: A Sponsorship Category Update
Whitepaper

Auto Manufacturers: A Sponsorship Category Update

Our latest special report explores sponsorship activity, spending, trends and activation elements in the auto category, including how the top ten spenders - from GM at $266 million to Honda at $36 million - are partnering with rightsholders to accomplish multiple objectives such as reaching new audiences and gaining consideration. more

 
Sponsorship Decision-makers Study Highlights What Sponsors Want
Whitepaper

Sponsorship Decision-makers Study Highlights What Sponsors Want

The 14th annual IEG/Performance Research Sponsorship Decision-makers Survey yields actionable insight into what corporate marketers expect from their sports, entertainment, cause, event and association partnerships. more

 
Music Sponsorship Spending To Total $1.34 Billion In 2014 [INFOGRAPHIC]
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Music Sponsorship Spending To Total $1.34 Billion In 2014

Music provides an unparalleled platform to engage consumers through a key passion point. more

 
Sochi 2014 Olympic Sponsorship Insights
POV

Sochi 2014 Olympic Sponsorship Insights

No event on Earth matches an Olympic Games in terms of the amount of sponsorship activity. IEG has created this special section to capture how the worldwide Olympic partners and sponsors of the U.S. Olympic Committee are activating around the Sochi Winter Games and to share our commentary on the latest developments. more

 
Sochi
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Sochi's Sponsorship Picture

While corporate dollars have still filled Olympic coffers in advance of the opening ceremonies at Sochi, multiple factors will make these Games among the least leveraged by sponsors. more

 
College Sports Sponsorship Spending to Total $764 Million in 2013 [INFOGRAPHIC]
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College Sports Sponsorship Spending to Total $764 Million in 2013

While concerns over conference realignment and player rights may put a damper on future spending, corporate interest in college sports remains as healthy as ever. more

 
Updating The Menu: Sponsorship
Whitepaper

Updating The Menu: Sponsorship’s New Benefits

This briefing spotlights the seven critical sponsorship benefits that sponsors should require and rightsholders must provide if they want to find success in today’s marketplace by connecting with audiences, consumers and customers. more

 
Association Spending to Total $572 Million in 2013 [INFOGRAPHIC]
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Association Spending to Total $572 Million in 2013

Providing access to association and professional organization members — both as consumers and professionals — is a key sponsorship deliverable. more

 
Cause Sponsorship Spending to Total $1.78 Billion in 2013 [INFOGRAPHIC]
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Cause Sponsorship Spending to Total $1.78 Billion in 2013

Consumers want to support programs that truly make a difference, and nonprofits—and their corporate partners—are obliging. more

 
Fair and Festival Sponsorship Spending to Total $849 Million in 2013 [INFOGRAPHIC]
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Fair and Festival Sponsorship Spending to Total $849 Million in 2013

Fairs and festivals continue to benefit from banks, auto dealerships and other categories looking to strengthen their local positioning. more

 
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