Insights

For more than 30 years, ESP, and its predecessor, IEG, have provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

 

Worldwide Spending On Golf To Total $1.73 Billion In 2015 [INFOGRAPHIC]
Infographic

Worldwide Spending On Golf To Total $1.73 Billion In 2015

Worldwide spending on golf sponsorship is expected to total $1.73 billion in 2015, up 4.8% from 2014, according to IEG research. more

 
Beer Sponsorship
Whitepaper

Beer Sponsorship

IEG's latest special report examines the changes roiling the beer category and the new opportunities and challenges created for rightsholders. more

 
Sponsorship Spending on the NBA Totals $739 Million in 2014-2015 Season [INFOGRAPHIC]
Infographic

Sponsorship Spending on the NBA Totals $739 Million in 2014-2015 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $739 million in the 2014-2015 season, up 8.9 percent from the previous year. more

 
Sponsorship Spending On Music To Total $1.4 Billion In 2015 [INFOGRAPHIC]
Infographic

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Sponsorship spending on music tours, venues and festivals is expected to total $1.4 billion in 2015, up 4.8 percent from last year, according to IEG research. more

 
Rugby World Cup’s Sponsorship Picture [INFOGRAPHIC]
Infographic

Rugby World Cup’s Sponsorship Picture

The “who” and “how much” behind 2015 Rugby World Cup’s corporate partnership revenue, including Worldwide Partners, Official Sponsors and Tournament Suppliers. more

 
Rugby World Cup 2015 Sponsorship Insights
POV

Rugby World Cup 2015 Sponsorship Insights

IEG has created this special section to compile and curate how the six Rugby World Cup Worldwide Partners are bringing their association to life. Each has a robust activation plan, with some including traditional media buys while others stick to digital content extensions and tried-and-true platforms such as trophy tours and ticket promotions. more

 
Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season [INFOGRAPHIC]
Infographic

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season

Sponsorship spending on college athletics totaled $1.1 billion in the 2014/2015 season, a 5.9 percent increase over the previous year, according to IEG research. more

 
Business Technology: A Sponsorship Category Update
Whitepaper

Business Technology: A Sponsorship Category Update

This IEG special report—examining sponsorship activity, spending, trends and activation elements—reveals why and how companies such as IBM, HP, Cisco and SAP are formulating entirely new sponsorship strategies and what that means for their current and prospective partners, competitors and fellow sponsors as they look to secure additional and more valuable rights and benefits from properties. more

 
Digital Killed the Sponsorship Star
Matt Rogan, Two Circles, A Part of ESP Properties Aug 26

Digital Killed the Sponsorship Star

An industry observer has argued that increasingly only challenger brands and new market entrants are using big budget sponsorship vehicles to drive their brand. Instead, it was claimed, bigger brands are passing traditional big-ticket sponsorship by, preferring to embrace digital technology and niche partnerships to target their key customer groups with razor-focused commercial messaging. more

 
Tip of the Iceberg: The Impact of Millennials on Sponsorship
Lesa Ukman Aug 21

Tip of the Iceberg: The Impact of Millennials on Sponsorship

Gen C—a term Google coined to describe people who care deeply about creation, curation, connection and community—has been out in force this summer. more

 
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