Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Telecom: A Sponsorship Category Update
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Telecom: A Sponsorship Category Update

This report contains a summary of the latest trends in telecom sponsorship and overviews of the portfolios and strategies of the big four U.S. telecommunications brands: AT&T, Verizon, Sprint and T-Mobile. more

 
Soft Drinks: A Sponsorship Category Update
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Soft Drinks: A Sponsorship Category Update

As the category that is home to sponsorship’s two biggest spenders, soft drinks have long been looked to by other industries for innovations in partnership activation, selection and measurement. more

 
Worldwide Spending on Tennis to Grow 4.4 Percent in 2014
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Worldwide Spending on Tennis to Grow 4.4 Percent in 2014

Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $739 million in 2014, up 4.4 percent from the previous year, according to IEG Research. more

 
NBA Sponsorship Revenue: $679 Million In 2013-2014 Season [INFOGRAPHIC]
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NBA Sponsorship Revenue: $679 Million In 2013-2014 Season

Sponsorship revenue for the NBA and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research. more

 
Retail Banks: A Sponsorship Category Update
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Retail Banks: A Sponsorship Category Update

Although it took until 2012 for bank sponsorship spending to reach and surpass pre-recession levels, both large and small financial institutions have been steadily increasing investments in sponsorship to acquire new customers, reward existing clients and demonstrate community involvement. more

 
IEG’s Long-range Weather Forecast for Causes
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IEG’s Long-range Weather Forecast for Causes

IEG recently conducted in-depth interviews with many leading health-related nonprofits to assess the state of cause sponsorship--including progress that has been made, challenges that remain and what needs to be done to keep moving forward. more

 
World Cup Sponsorship Picture [INFOGRAPHIC]
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World Cup's Sponsorship Picture

FIFA is poised to earn more than $1.6 billion in sponsorship revenue over the four-year period from 2011-2014, with the vast majority of those partnerships focused on the World Cup tournament. more

 
2014 FIFA World Cup Brazil Sponsorship Insights
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2014 FIFA World Cup Brazil Sponsorship Insights

As the largest sponsorship stage in terms of global activity, the 2014FIFA World Cup tournament will be the topic of much conversation among marketers. To keep you up to date and ensure you can access all the relevant information and examples in one place, IEG has created a special section on sponsorship.com dedicated to sponsorship and leveraging activity surrounding 2014 FIFA World Cup Brazil. more

 
Arts Sponsorship Spending to Total $927 Million in 2014 [INFOGRAPHIC]
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Arts Sponsorship Spending to Total $927 Million in 2014

Sponsorship spending on symphony orchestras, performing arts venues and other organizations is expected to grow just 1.4 percent in 2014, down from 2.6 percent from 2012 to 2013. more

 
IEG Survey Results: The State of Association Sponsorship
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IEG Survey Results: The State of Association Sponsorship

IEG’s most recent survey of associations reveals many positive developments related to sponsorship, most dramatically that 75 percent of respondents reported an increase in partnership revenue last year. The survey also examines how associations approach sponsorship. more

 
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