Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

NFL Sponsorship Revenue Totals $1.15 Billion in 2014 Season [INFOGRAPHIC]
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NFL Sponsorship Revenue Totals $1.15 Billion in 2014 Season

Sponsorship revenue for the NFL and its 32 teams totaled $1.15 billion in the 2014 season, up 7.8% from 2013, according to IEG Research. more

 
Awards Show Sponsorship to Total $133.5 Million in 2015 [INFOGRAPHIC]
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Awards Show Sponsorship to Total $133.5 Million in 2015

Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $133.5 million in 2015, up 4.1 percent from 2014, according to IEG Research. more

 
Global Motorsports Spending To Total $5.43 Billion In 2015 [INFOGRAPHIC]
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Global Motorsports Spending To Total $5.43 Billion In 2015

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.43 billion in 2015, up 3.2 percent from $5.26 billion in 2014, according to the latest findings from IEG Research. more

 
2015 Sponsorship Spending Outlook [INFOGRAPHIC]
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2015 Sponsorship Spending Outlook

IEG’s 30th annual year-end industry review and forecast shows continued steady growth in sponsorship spending. But for the second year in a row, the growth rate in North America is projected to be lower than the previous year, while global growth will remain at the same rate as 2014. more

 
Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015
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Sponsorship Spending Report: Where The Dollars Are Going And Trends For 2015

IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but provides actionable recommendations for taking advantage of technology and other measures to deliver powerful sponsorships that offer real value to partners. more

 
Property Sector Spending Report
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Property Sector Spending Report

This report compiles our 2014 intelligence on golf, NFL, MLB, NBA, tennis, NHL, music, music festivals and the arts. The report provides brands and rightsholders with a snapshot of how much sponsors are spending in each segment, annual growth rates and who the most active categories and companies are. more

 
Telecom: A Sponsorship Category Update
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Telecom: A Sponsorship Category Update

This report contains a summary of the latest trends in telecom sponsorship and overviews of the portfolios and strategies of the big four U.S. telecommunications brands: AT&T, Verizon, Sprint and T-Mobile. more

 
Soft Drinks: A Sponsorship Category Update
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Soft Drinks: A Sponsorship Category Update

As the category that is home to sponsorship’s two biggest spenders, soft drinks have long been looked to by other industries for innovations in partnership activation, selection and measurement. more

 
Worldwide Spending on Tennis to Grow 4.4 Percent in 2014
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Worldwide Spending on Tennis to Grow 4.4 Percent in 2014

Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $739 million in 2014, up 4.4 percent from the previous year, according to IEG Research. more

 
NBA Sponsorship Revenue: $679 Million In 2013-2014 Season [INFOGRAPHIC]
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NBA Sponsorship Revenue: $679 Million In 2013-2014 Season

Sponsorship revenue for the NBA and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research. more

 
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Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info