Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Sponsorship Insights from Copa America Centenario & UEFA Euro 2016
POV

Sponsorship Insights from Copa America Centenario & UEFA Euro 2016

Similar to the content we publish on a more comprehensive scale around FIFA World Cup and the Olympic Games, IEG here takes a quick look at how one Copa America event sponsor, one Copa America team sponsor and two Euro 2016 sponsors are bringing their associations to life. more

 
Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season [INFOGRAPHIC]
Infographic

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $799 million in the 2015-2016 season, an 8.1 percent increase from the previous year, according to IEG research more

 
Healthcare Sponsorship
Whitepaper

Healthcare Sponsorship

IEG’s latest special report examines how changes in the marketplace are impacting partnerships on behalf of health insurers, hospitals, pharmaceutical companies and others. more

 
NHL Sponsorship Revenue Totals $477 Million In 2015-2016 Season [INFOGRAPHIC]
Infographic

NHL Sponsorship Revenue Totals $477 Million In 2015-2016 Season

Sponsorship spending on the National Hockey League and the league’s 30 clubs is expected to total $477 million in the 2015-2016 season, up 6.7 percent from the previous year, according to IEG research. more

 
Global Motorsports Spending To Total $5.58 Billion In 2016 [INFOGRAPHIC]
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Global Motorsports Spending To Total $5.58 Billion In 2016

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.58 billion in 2016, a 2.8 percent increase from 2015, according to IEG research. more

 
Sponsorship Spending On North American Soccer To Grow 9.2% In 2016 [INFOGRAPHIC]
Infographic

Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Sponsorship spending on Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events is expected to total $333 million in 2016, a 9.2 percent increase from 2015, according to IEG research. more

 
Telecommunications Sponsorship
Whitepaper

Telecommunications Sponsorship

IEG’s latest special report examines how the need for content has surpassed all other objectives for wireless service providers. The report looks at the sponsorship portfolios of the four largest U.S. wireless companies, while also offering detailed information on noteworthy deals and activations. more

 
Sponsorship Spending on the NFL Grows 4.4 Percent In 2015 [INFOGRAPHIC]
Infographic

Sponsorship Spending on the NFL Grows 4.4 Percent In 2015

Sponsorship spending on the NFL and its 32 teams totaled $1.2 billion in the 2015-2016 season, up 4.4 percent from the previous year. more

 
What Sponsors Want and Where Dollars Will Go in 2016
Whitepaper

What Sponsors Want and Where their Dollars Will Go in 2016

IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but provides actionable recommendations for taking advantage of technology and other measures to deliver powerful sponsorships that offer real value to partners. more

 
Sponsorship Spending on Endurance Sports Rises 4.6% in 2015 [INFOGRAPHIC]
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Sponsorship Spending on Endurance Sports Rises 4.6% in 2015

Running’s upscale demographic combined with a growing number of events targeted to niche audiences continues to drive corporate interest in endurance sports. more

 
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