Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Global Motorsports Spending To Total $5.58 Billion In 2016 [INFOGRAPHIC]
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Global Motorsports Spending To Total $5.58 Billion In 2016

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.58 billion in 2016, a 2.8 percent increase from 2015, according to IEG research. more

 
Sponsorship Spending On North American Soccer To Grow 9.2% In 2016 [INFOGRAPHIC]
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Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Sponsorship spending on Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events is expected to total $333 million in 2016, a 9.2 percent increase from 2015, according to IEG research. more

 
Telecommunications Sponsorship
Whitepaper

Telecommunications Sponsorship

IEG’s latest special report examines how the need for content has surpassed all other objectives for wireless service providers. The report looks at the sponsorship portfolios of the four largest U.S. wireless companies, while also offering detailed information on noteworthy deals and activations. more

 
Sponsorship Spending on the NFL Grows 4.4 Percent In 2015 [INFOGRAPHIC]
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Sponsorship Spending on the NFL Grows 4.4 Percent In 2015

Sponsorship spending on the NFL and its 32 teams totaled $1.2 billion in the 2015-2016 season, up 4.4 percent from the previous year. more

 
What Sponsors Want and Where Dollars Will Go in 2016
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What Sponsors Want and Where their Dollars Will Go in 2016

IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but provides actionable recommendations for taking advantage of technology and other measures to deliver powerful sponsorships that offer real value to partners. more

 
Sponsorship Spending on Endurance Sports Rises 4.6% in 2015 [INFOGRAPHIC]
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Sponsorship Spending on Endurance Sports Rises 4.6% in 2015

Running’s upscale demographic combined with a growing number of events targeted to niche audiences continues to drive corporate interest in endurance sports. more

 
Association Spending to Total $590 Million in 2015 [INFOGRAPHIC]
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Association Spending to Total $590 Million in 2015

Spending on associations and membership organizations is expected to total $590 million in 2015, up 2.8% from 2014, per IEG research. more

 
The Most Active Companies & Categories Sponsoring Museums [INFOGRAPHIC]
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The Most Active Companies & Categories Sponsoring Museums

Banks are 8.1 times more likely to sponsor museums than the average of all sponsors, easily besting every other sponsorship category, according to IEG research. more

 
Worldwide Spending On Golf To Total $1.73 Billion In 2015 [INFOGRAPHIC]
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Worldwide Spending On Golf To Total $1.73 Billion In 2015

Worldwide spending on golf sponsorship is expected to total $1.73 billion in 2015, up 4.8% from 2014, according to IEG research. more

 
Beer Sponsorship
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Beer Sponsorship

IEG's latest special report examines the changes roiling the beer category and the new opportunities and challenges created for rightsholders. more

 
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