Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Auto Category Update
Whitepaper

Auto Category Update

IEG’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity. more

 
Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season [INFOGRAPHIC]
Infographic

Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $861 million in the 2016-2017 season, a 7.8 percent increase from the previous year, per IEG research more

 
Insurance Category Update
Whitepaper

Insurance Category Update

IEG’s latest in-depth look at one of the most active sponsorship categories examines trends, objectives and spending by the major players in property and casualty insurance. more

 
Top Sponsors Report
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Top Sponsors Report

IEG’s annual look at who spends the most on sponsorship identifies the most active companies and categories and how much they allocate to partnerships. more

 
Sponsorship Spending On Music To Total $1.54 Billion In 2017 [INFOGRAPHIC]
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Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship spending on music tours, festivals and venues is expected to total $1.54 billion in 2017, up 4.8 percent from 2016, per IEG research. more

 
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