Information & Resources

Our information services encompass a wide range of offerings, including the oldest, largest and most prestigious sponsorship conference in the world; the indispensable Sponsorship Report; and webinars offering practical training in sponsorship fundamentals and advanced tools.

 

In-Depth Sponsorship Analysis


Allstate To Extend Sponsorship Coverage Beyond Sports
Insurer considers music, endurance sports, family entertainment and other properties to engage evolving customer base More


How Esurance Is Putting A Premium On Social Media Influencers
Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform More

More from IEG Sponsorship Report on IEGSR.com

Sponsorship Events & Training


Research & Analytics: Uncovering Fan Emotion to Drive Effective Campaigns
This webinar will explore the best ways to acquire the research and data you need, as well as how to optimize the use of insights in the sponsorship sales and renewal process. More


Re-Assessing Sponsorship Value in a Digital World
Explore why it is critically important that properties begin thinking and acting like media owners. More

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