Be Part of the Most Important Event in Sponsorship

We build customized partnerships and use our partners’ products or services to truly integrate them into the conference and enhance our attendees’ experiences.

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IEG 2018 Partners

Kore Software

KORE Software is the global leader in sports and entertainment business management solutions. Our applications help more than 100 Major League teams and 200 universities worldwide harness valuable customer and partner data – including preferences and behaviors – to create valuable insights, and turn those insights into pow­erful revenue-generating action.

TicketManager

TicketManager makes it easy for companies to take clients to live events and measure the impact. Make tickets available to the right people in your organization—by department, region, or title. Access all your tickets in the cloud, or get to them from your CRM with our award-winning integrations. See why thousands of the world’s best companies, teams, and leagues use TicketManager to make corporate hospitality easy & prove the ROI.

IEG 2018 Exhibitors

Atomic

With over 20 years of industry experience, Atomic creates events and environments for entertainment and brand communications.

DIAVOLO

As seen on America’s Got Talent – DIAVOLO uses extreme physical movement to explore the relationship between the human body and its architectural environment.

The Digideck

The Digideck is a revenue-generating technology that combines visually dynamic and interactive presentations with best-in-class software technologies. The result is Innovation in Presentation!

Front Office Sports

Front Office Sports is a leading digital media publisher delivering news, insight, and authority to professionals and executives at the intersection of sports and business.

Life Time Partnership Marketing

Connecting the right brands to the right audience at the right time. Our portfolio comprises 131+ Life Time destinations with signature programming, passion communities and media; the award-winning Experience Life® magazine; Athlinks online endurance community; and 28 world-renowned athletic events including the Leadville Race Series and 2XU NYC Triathlon.

Northwestern

Big sports. Big business. Big career. Earn your Northwestern University master’s degree by attending evening courses in Chicago and Evanston.

Omni Promotional

Omni Promotional has built an ardent following of promotional professionals by manufacturing the highest quality banners and event supplies at competitive prices.

OMNIGON

OMNIGON is a team of digital strategists, artists and technologists working exclusively in the areas of consumer loyalty, audience growth and digital content delivery.

Painless Networking

Get connected with Painless Networking for sports and event marketing industry job leads, news and pain-free networking opportunities.

Pathable

Pathable is the leading provider of event apps, mobile conference apps and web sites for tradeshows and events. Pathable’s complete event experience suite includes an online agenda, private meeting scheduling, exhibitor listings, tradeshow floor maps, social networking, lead retrieval and social networking communities.

pc/nametag

Your trusted name in the meetings industry, pc/nametag® offers badges, lanyards, printers, badge organizers and promotional products – plus our time-saving professional printing services.

Power Tower

Power Tower is the leading developer of mobile device charging stations and interactive kiosks.

Simmons Research

Simmons Research is the leading source of cross-channel consumer intelligence.

Sportcal

We are a world-leading provider of sports market intelligence.

#tagboard

Tagboard — The leader in social search and live display.

Valoso

Valoso is a digital marketing and video production company helping event organizers and event managers deliver greater impact.

Winmo

Winmo is a truly human prospecting solution that enables sales professionals to win more business.

You’ll Meet the Biggest Brands and World-class Properties

GoPro GM Smithsonian Red Bull

Six Flags Farmers Insurance Bank of America Disney

McDonalds Major League Soccer Chevron San Diego Zoo

Google NBA Coca-Cola Dallas Cowboys

iHeart Media MillerCoors FC Barcelona Discover

AT&T adidas Make-A-Wish Foundation American Cancer Society

“Not only did we learn best practices, but we also learned ways to implement trends in our culture and keeping up with our fast-paced society.” Special Olympics Minnesota

“This is an event that gets one out of their comfort zone and exposes them to many different areas of sponsorship and marketing.” GEICO

Get Closer to the Conference Audience

Global Network

22 countries were represented last year.

22 countries represented: Australia, Bahamas, Brazil, Canada, China, Finland, Germany,
Ireland, Israel, Italy, Japan, Mexico, New Zealand, Norway, Singapore, South Africa, Spain, Sweden, Switzerland, The Netherlands, United Kingdom, USA

Company Type

Most Represented Brand Types: Banks / Financial Services, Insurance, Computer & Info Systems, Beverages, Food, Auto

Most Represented Property Types: Sports, Causes, Entertainment, Zoos / Museums / Aquariums, Associations, Arts

Company Types: Properties: 56%; Brands: 20%; Agencies: 20%; Industry Suppliers/Other: 4%

Title Breakdown

CEO, CMO, President, EVP, SVP, GM: 35%, VP: 34%, Manager/Director: 16%, Account Executive: 11%, Other: 4%

Attend with a Colleague?

49% attend solo; 51% attende with a colleague

Choose from Three Options to Gain Exposure at the Event

Conference Partner (3 available)

Fully-customized packages developed based on your business objectives. Benefits can include:

  • Use of your product or service during the event (if applicable)
  • Category exclusivity
  • Premium exhibit space placement (where all the action happens during the entire conference, including parties, registration, breakfasts, and more).
  • Visibility in marketing materials (pre-, during, and post-event)
    • Email campaigns
    • Conference website including link to partner website
    • Conference app
    • Social media
  • Opportunity to lead a round-table session
  • Invitation to exclusive VIP/Speaker reception
  • IEG to assist in scheduling meetings with targeted prospects during the event
  • Cover or full-page ad in conference workbook
  • Opportunity to show sizzle reel on big screen in general session meeting room
  • Opportunity to distribute a giveaway to attendees as they register for the event
  • 4 complimentary full-pass registrations
  • Attendee list with contact info pre- and post-event

Exhibitor

Exhibitor packages are developed based on your business objectives. Exhibit space sells out every year so don’t delay confirming your space! Benefits can include:

  • Use of your product or service during the event (if applicable)
  • Exhibit space placement (where all the action happens during the entire conference, including parties, registration, breakfasts, and more).
  • Visibility in marketing materials (pre-, during, and post-event)
    • Email campaigns
    • Conference website including link to partner website
    • Conference app
    • Social media
  • Full-page color ad in conference workbook
  • Opportunity to show sizzle reel on big screen in general session meeting room
  • Opportunity to distribute a giveaway to attendees as they register for the event
  • 2 complimentary full-pass registrations
  • Attendee list with contact info pre- and post-event

Advertiser

  • Full-page color ad in conference workbook
  • Visibility in conference app
  • Access to conference app

“Incredible industry experts share their ‘secret sauce:’ what successful partnerships look like, case studies, technology trends and activation ideas.” Cisco

Affinity Group Opportunity

Join IEG 2018 as an affinity group and create added value for your members. Partnering with us is simple – our program is turnkey, so you can gain maximum benefit for minimal effort. Your members will enjoy discounted registration fees, and you and your team will receive additional benefits.

IEG 2018 is the best opportunity to get the information, contacts and takeaways you and your members need to capitalize on the highly-competitive and rapidly changing marketplace.

Benefits For Your Members

Affinity group leaders will provide their membership with information about the conference along with a unique code for a discount off the full registration rate. We will provide you with all of the marketing copy and information you need to show the true value of the event.

Benefits For You

Just for promoting the conference to your members, we will provide you with a free year of access to ESP Sponsorship Report so you can stay up-to-date with the latest in sponsorship news and trends. If 5 people from your group register, you can attend the conference as our guest. And for every 10 registrations beyond the first 5, you can bring an additional guest to the event.

Additional Benefits

We want you to make meaningful in-person connections with your members, so we will provide you a list of attending members and your group with a dedicated table at networking lunches. And, there will be an opportunity for you or someone from your group to lead a round table discussion.

Contact Us

Reserve Your Spot

The conference connects you with prospects nearly impossible to find, much less reach, on your own. Take advantage of the opportunity to be part of this event and advertise, exhibit or become a partner.

The deadline for advertising reservations is March 16, 2018 or as soon as space runs out. Complete the form to download a PDF with rates, ad specifications and a contract.

For more information about becoming an IEG conference partner, exhibitor or advertiser, including rates and benefits, contact Penny Perrey, director of conferences & training: mike.maggini@sponsorship.com or 312/725-5150.