On-Demand Sponsorship Webinars

Turn-key Sponsorship Training You Can Put to Use Immediately

We now offer a wide variety of prerecorded sponsorship webinars available to you when you need it. Click on any of the titles below to learn more about the topic, or to purchase and watch the webinar immediately. Purchase a single on-demand webinar for $199 or purchase a subscription for $899 to access all of these topics (plus all live topics) for one year.

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Webinar Library

A New and Improved Approach to Selling Sponsorship

A New and Improved Approach to Selling Sponsorship

Explore how to drive substantial and sustainable revenue increases by focusing on six critical sales areas – people, processes, platforms, partners and purpose. more

 
Adding Value to Maximize the True Worth of Your Partnerships

Adding Value to Maximize the True Worth of Your Partnerships

Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. more

 
Addressing Critical Partnership Issues for Nonprofits

Addressing Critical Partnership Issues for Nonprofits

Explore the details of three partnerships and how they deliver real value for all parties. more

 
Advanced Sponsorship ROI: Meaningful Metrics

Advanced Sponsorship ROI: Meaningful Metrics

Sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. more

 
Basic Training: The Keys to Becoming Successful in Sponsorship

Basic Training: The Keys to Becoming Successful in Sponsorship

Get the inside scoop on what it takes to succeed in sponsorship, from what makes partnerships successful to creating win-win-win propositions for you, your sponsors and your audience. more

 
Building and Monetizing Digital Content Assets and Channels

Building and Monetizing Digital Content Assets and Channels

This webinar explores how rightsholders can reach new audiences and secure new revenue by enhancing existing content, creating new content, and taking advantage of new platforms and distribution channels. more

 
Corporate/Nonprofit Partnerships: Creating Win-Win Collaborations

Corporate/Nonprofit Partnerships: Creating Win-Win Collaborations

Securing sponsorship for events, programs and year-round relationships is a challenge in a time of tight corporate budgets, especially for nonprofits that need to prove they can provide business-building benefits in addition to generating goodwill for their sponsors. Attendees of this Webinar will receive a roadmap for maximizing revenue and minimizing resources needed to deliver value to corporate partners. more

 
Effective Sponsorship Proposals

Effective Sponsorship Proposals

Not getting the response you need from your current sponsorship proposals? If you need to create proposals that do a better job of providing prospects with the customized, relevant information they need, attend this Webinar. You'll also receive a ready-to-use, turnkey prototype proposal. more

 
Engaging Through Social Media Platforms: Who’s Getting It Right

Engaging Through Social Media Platforms: Who’s Getting It Right

In the digital era, sponsorship activation must go where audiences and consumers are, including their preferred social media channels. more

 
Ensuring Sponsorship Activation Drives Results

Ensuring Sponsorship Activation Drives Results

Learn the latest successful promotional tactics and strategies that sponsors and their property partners should implement. more

 
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