Sponsorship Webinars

Research & Analytics: Uncovering Fan Emotion to Drive Effective Campaigns

Research & Analytics: Uncovering Fan Emotion to Drive Effective Campaigns

The knowledge economy has changed sponsorship sales for good. Data and technology is mission critical for rightsholders, playing an increasingly important role in attracting partners.

With so much information available, rightsholders must become more agency-like, i.e., trusted and credible experts who share actionable insights on how sponsors can use partnerships to engage fans and achieve their goals.

This webinar will explore the best ways to acquire the research and data you need, as well as how to optimize the use of insights in the sponsorship sales and renewal process.

You will learn to:

  • Use data and analytics to tell stories that sell, as well as advise partners how to maximize return
  • Optimize the impact of different data points: demographics, passion drivers, purchasing habits, image attributes, engagement measures and sponsorship impact

What you’ll receive:

  • Sophisticated, real-world sponsorship training delivered directly to you and your team
  • PDF of the PowerPoint presentation
  • Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
  • Access to our sponsorship experts during interactive Q&A session
Jim Andrews

Jim Andrews, Senior Vice President

Jim is responsible for developing and sharing the thought-leadership content developed through ESP Properties’ groundbreaking work for rightsholders in the areas of sponsorship strategy, valuation, measurement, digital content, data-driven marketing and fan engagement. In addition, Jim is the chairman of the Annual Sponsorship Conference.


The presentation, materials and content of this web seminar are the intellectual property of ESP Properties, LLC and are presented for the educational use of each paying customer and their organization. Any reproduction or rebroadcast of this seminar, or the content contained within, without the expressed written consent of ESP Properties, LLC is strictly prohibited.

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