Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Sponsorship Spending On College Sports To Total $1.24 Billion In 2017/2018 Season

March 16, 2018:

Insurance is the most active category sponsoring college sports, while State Farm is the most active sponsor.

For More Information Contact:
William Chipps, Tel: 312/725-5188 
william.chipps@sponsorship.com
sponsorship.com

Infographic:
http://www.sponsorship.com/infographics/collegesports2018

 

Chicago, Ill. — As sports fans settle in to watch the NCAA Division I Men’s Basketball Tournament, companies are hoping to score a major marketing assist from their involvement in college sports.

Sponsorship spending on college athletic departments, conferences, tournaments, bowl games and related properties is expected to total $1.24 billion in the 2017/2018 season, a 4.5 percent increase over 2017, according to ESP projections.

The increase exceeds the 3.2 percent increase from 2017 to 2018 and is on par with the projected 4.5 percent increase in overall 2018 North American sponsorship spending.

The NCAA itself has signed two new corporate sponsors in the 2017/2018 season: Google (official cloud partner) and Indeed, which bills itself as the world’s No. 1 job site.

“With a highly passionate fan base and a demographic profile that spans young to old, college sports remains a desirable marketing platform for those already in the sport as well as new companies looking to make their mark on the college scene,” said William Chipps, ESP Sponsorship Report senior content editor.

Insurance remains the most active category sponsoring college sports, while State Farm is the most active sponsor.

Insurance companies are 6.2 times more likely to sponsor college athletics than the average category, according to ESP data. Seventy-two percent of NCAA properties report State Farm as a sponsor.

The automotive category is the second most active category, with Nissan the most active sponsor.

College Sports Sponsorship Spending
College Sports Sponsorship Spending
*Projection.
Includes college athletic departments, conferences, bowl games, College Football Playoff and NCAA Corporate Champions and Partners.  

All NCAA Schools and Conferences Most Active Categories
All NCAA Schools and Conferences Most Active Categories
Insurance companies are 6.2 times more likely to sponsor college athletics than the average category.

All NCAA Schools and Conferences Most Active Brands
All NCAA Schools and Conferences Most Active Brands
Seventy-two percent of properties with a sponsor in the insurance category report a partnership with State Farm.

Atlantic Coast Conference Most Active Brands
Atlantic Coast Conference Most Active Brands
Seventy-three percent of properties with a sponsor in the insurance category report a partnership with State Farm.

Big 12 Conference Most Active Brands
Big 12 Conference Most Active Brands
Eighty-two percent of properties with a sponsor in the insurance and auto categories report a partnership with State Farm and Nissan.

Big 10 Conference Most Active Brands
Big 10 Conference Most Active Brands
Eighty percent of properties with a sponsor in the insurance and auto categories report a partnership with State Farm and Nissan.

Pacific-12 Conference Most Active Brands
Pacific-12 Conference Most Active Brands
Ninety-two percent of properties with a sponsor in the telecommunications category report a partnership with AT&T.

Southeastern Conference Most Active Brands
Southeastern Conference Most Active Brands
Sixty percent of properties with a sponsor in the insurance, apparel and non-alcoholic beverage categories report a partnership with State Farm, Nike and The Coca-Cola Co.


About IEG and ESP Properties
Building on the 35-year legacy of sponsorship pioneer IEG, ESP Properties—a WPP Company—was founded in 2015 as a new type of agency dedicated to helping properties unlock more value from their audiences and brand partnerships.

While continuing to provide thought leadership across the industry through the annual conference, publications, webinars, etc., ESP Properties works directly with rightsholder clients to take advantage of digital and data-driven changes in the media landscape.

For more information about IEG, ESP Properties and the sponsorship industry, please visit www.sponsorship.com, or call 312/725-5100.

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