Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Economic Uncertainty To Slow Sponsorship Growth In 2012
January 11, 2012: CHICAGO – The lingering effects of scattered economic crises throughout the world and a yet-to-stabilize recovery in the U.S. kept sponsorship spending from rising as much as projected in 2011 and will be a wet blanket on budgets throughout the new year... More

Sponsorship Spending On U.S. Pro Sports Leagues And Teams To Grow 7.9 Percent in 2011
October 03, 2011: Chicago, Ill. – Brushing aside economic uncertainty, swings in the stock market and ongoing labor issues, the four major U.S. pro sports leagues and teams are on track to post a 7.9 percent increase in sponsorship revenue in 2011... More

Sponsorship of Professional Associations To Total $543 Million In 2011
July 07, 2011: Chicago, Ill. – Sponsorship spending on associations and professional membership organizations is expected to total $543 million in 2011, up 5.6 percent from $514 million last year, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

IEG Teams With Roush Fenway Racing To Provide Measurement Services To Sponsors
June 06, 2011: Chicago, Ill. – A great deal of recent conversation in the sponsorship industry has been about the need for sponsored organizations to help corporate partners determine return on investment. For the most part, it has been mostly talk and no action, as sponsored properties struggled with how to deliver such assistance. .. More

Music Sponsorship Spending To Total $1.17 Billion in 2011
April 29, 2011: CHICAGO – North American-based companies will spend $1.17 billion to sponsor music venues, festivals and tours in 2011, a 7.3 percent increase from the $1.09 billion spent in 2010, according to IEG, the world’s leading authority on sponsorship.. More

Motorsports Sponsorship Spending To Increase To $3.51 Billion in 2011
February 10, 2011: CHICAGO – Signaling a slight resurgence of corporate interest in motorsports marketing, North American-based companies will spend an estimated $3.51 billion to sponsor teams, tracks and sanctioning bodies this year, up 4.2 percent from $3.37 billion spent in 2010, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Former NBA Star John Amaechi Added as Keynote Speaker at IEG’s 28th Annual Sponsorship Conference
January 26, 2011: Chicago, Ill. – Pro basketball player, best-selling author, psychologist, gay activist and consultant John Amaechi will address the profound societal results of meaningful and responsible partnerships at IEG's Return on Engagement: Sponsorship's Impact on Business conference. .. More

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011
January 06, 2011: Chicago, Ill. – Happy New Year indeed. The dawn of 2011 marks the sponsorship industry’s return to full health... More

Bigger and Better: IEG’s 28th Annual Sponsorship Conference Introduces New Focus, Format and Location
December 08, 2010: Chicago, Ill. – As it has for the past 27 years, IEG’s sponsorship conference—the world’s oldest and largest such event—will again bring together more than 1,000 marketers focused on building mutually beneficial partnerships with sports properties, entertainment concerns, local to global events and nonprofit organizations... More

Sponsorship Spending On U.S. Pro Sports Leagues and Teams To Grow 7.6 Percent In 2010
November 18, 2010: Chicago, Ill. – News of the lawsuit filed by Anheuser-Busch Inc. against MLB over renewal of the brewer’s league sponsorship is one indicator of the importance corporate marketers place on partnerships with pro sports properties, especially those at the highest echelons... More

Corporate Sponsorship Of Tennis To Total $600 Million In 2010
August 20, 2010: Chicago, Ill. – Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $600 million in 2010, a 3.2 percent increase from 2009, according to IEG, LLC, the world’s leading authority on sponsorship... More

Marketers Want Sponsorship And Event Metrics But Lack Necessary Capabilities, ANA/IEG Survey Shows
June 23, 2010: NEW YORK – While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of  sponsorship and event marketing programs, 65 percent are not taking the necessary steps to determine the results of those activities, a new survey by the ANA (Association of National Advertisers) in partnership with IEG concludes.  This inconsistency is leaving marketers unprepared to answer the key question of value when it comes to these activities... More

FIFA Secures $1.6 Billion in World Cup Sponsorship Revenue
June 03, 2010: Chicago, Ill. – A revamped sponsorship strategy has paid huge dividends for FIFA World Cup... More

Music Sponsorship Spending To Total $1.09 Billion In ’10
April 26, 2010: Chicago, Ill. – North American-based companies will spend $1.09 billion to sponsor music venues, festivals and tours in 2010, a 4.2 percent increase from the $1.08 billion spent in ’09, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Motorsports Sponsorship Spending To Total $3.37 Billion in 2010
February 10, 2010: Chicago, Ill. – North American-based companies will spend an estimated $3.37 billion to sponsor motorsports teams, tracks and sanctioning bodies this year, up 2.1 percent from the $3.3 billion spent in ’09, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Sponsorship Spending Receded for the First Time in 2009
January 26, 2010: Chicago, Ill. – Sponsorship spending by North American companies is expected to grow 3.4 percent this year to $17.08 billion, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Marketing Chiefs From Pepsi, Fender, Virgin Mobile, Bacardi, Aon, Frito-Lay, Schwab and Others To Address IEG’s 27th Annual Sponsorship Conference
January 08, 2010: Chicago, Ill. As marketers, the organizations and events they sponsor, and consumers and other stakeholders gladly leave 2009 behind, they are also shedding old rules, traditional roles and conventional approaches that often restricted them and limited their ability to deliver on the full potential of their partnerships... More

Spending On U.S. Marathons And Other Running Events To Total $86.1 Million in ’09
November 05, 2009: Chicago, Ill. – North American-based companies will spend an estimated $86.1 million to sponsor marathons, triathlons, 10Ks and other running events this year, a 2.5 percent increase from the $84 million spent in ’08, according to IEG, the world’s leading authority on sponsorship... More

IEG Becomes American Marketing Association Content Partner
October 28, 2009: Chicago, Ill. — IEG, LLC — the leading source of sponsorship consulting, valuation, training, research and information — has become the newest content partner of the American Marketing Assn... More

Golf Sponsorship To Total $1.31 Billion In 2009
September 02, 2009: Chicago, Ill. – North American-based companies will spend an estimated $1.31 billion to sponsor professional and amateur golf tournaments, sanctioning bodies and related events in ’09, down 3.7 percent from $1.36 billion in ’08, according to IEG, LLC, the world’s leading authority on sponsorship... More

Sponsorship Spending On Causes To Total $1.55 Billion In 2009
August 17, 2009: Chicago, Ill. –North American companies are expected to spend a total of $1.55 billion on cause partnerships in ’09, a 2.2 percent increase from the $1.52 billion invested in those programs in ’08, according to IEG, LLC, the world’s leading authority on sponsorship... More

Fair And Festival Sponsorship Spending To Total $775 Million In 2009
June 29, 2009: Chicago, Ill. – Sponsorship spending on fairs, festivals and other annual events will total $775 million in ’09, up 2.9 percent from $753 million last year, according to IEG, the world’s leading authority on sponsorship... More

IEG Revised Sponsorship Spending Forecast Cuts Growth Rate in Half
June 12, 2009: Chicago, Ill. – In response to an unprecedented economic situation not faced by the sponsorship industry in the past two decades, IEG is issuing the first-ever mid-year update of its annual spending forecast... More

Tennis Sponsorship Spending To Total $581 Million in 2009
June 10, 2009: Chicago, Ill. – Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies will total $581 million in ’09, a 1.3 percent increase from ’08, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

Music Sponsorship Spending To Total $1.08 Billion in '09
May 01, 2009: Chicago, Ill. — North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in ’09, a 3.8 percent increase from the $1.04 billion spent in ’08, according to IEG Sponsorship Report, the world’s leading authority on sponsorship... More

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