In The News

Michelle Wie Set To 'Attract New sponsors' With Maiden Major Victory
isportconnect, June 23, 2014
Child prodigy Michelle Wie finally realised her potential by winning her first major trophy yesterday securing the U.S. Women's Open title at Pinehurst and is now expected to reap the benefits of the win with increased sponsorship commitments... More

Most Sponsors Sit Out Controversy Over Redskins Name
USA Today, June 20, 2014
A day after the U.S. Trademark Trial and Appeal Board ruled the Washington Redskins' nickname is disparaging to Native Americans, the team's corporate sponsors largely remained on the sidelines... More

Golfers Are More Marketable Than Most Athletes. But Why?
The Motley Fool, June 19, 2014
Among other interesting tidbits, Forbes' latest list of the world's highest-paid athletes highlights the idea that golfers, more so than other athletes, are sponsorship goldmines. Tiger Woods' $55 million in endorsement income last year was second to none, and Phil Mickelson nearly matched that, raking in $48 million... More

Publishers Scrap for Their Share of World Cup Ad Windfall
Advertising Age, June 19, 2014
The World Cup is driving growth in global ad revenue, which will expand 6.4% to $516 billion this year partly thanks to ad spending around the soccer tournament, according to a forecast by Magna Global, part of Interpublic Group of Cos.' Mediabrands... More

Why Qatar's Tarnished 2022 World Cup Is A Safe Bet For Sponsors
Bloomberg Business Week, June 09, 2014
Add sponsors to the list of those raising questions about Qatar hosting the 2022 FIFA World Cup. They can go just behind bettors, human rights monitors, environmental engineers, and former U.S. President Bill Clinton... More

Parks Looking For Corporate Sponsors
Besthesda Now, May 30, 2014
Montgomery Parks will seek Planning Board approval next week to start a corporate sponsorship program it thinks can eventually bring about $1 million a year... More

NBC's New Olympics Deal: What the Experts Think
The Motley Fool, May 09, 2014
Comcast's NBC Universal will maintain its grip on U.S. Olympic broadcasting rights through 2032, the International Olympic Committee announced earlier this week. In full, the network's contract extension is worth $7.75 billion, a premium of almost 20% when compared to the annualized value of its previous deal. There's no question ten figures is a lot of money. But was it a smart decision? I chatted with a few sponsorship experts to find out... More

NBA Safe For Marketers Again As Silver Drops Hammer On Clippers Owner
Advertising Age, April 29, 2014
The National Basketball Association suspended Los Angeles Clippers owner Donald Sterling for life and fined him $2.5 million for making racist remarks. The move came after nationwide outrage — and a couple of days of marketers abandoning the basketball team during the midst of a playoff series... More

Donald Sterling Has No Future With The Los Angeles Clippers
Business Week, April 28, 2014
If he does not want to go quietly, the most effective punishments will not come from the commissioner’s office, but from fans, sponsors, and players. Fans have been known to abandon teams over an owner’s misbehavior. Fifteen years ago in Charlotte, the sexual assault trial of George Shinn, then-owner of the then-Hornets, soured the city on the team. Shinn relocated the Hornets to New Orleans and eventually sold... More

Aon Revamps Sports Sponsorship
Warc, April 21, 2014
CHICAGO: Aon, a company specialising in managing risk and talent, has developed its sponsorship tie-up with Manchester United Football Club from focusing on awareness to driving "understanding and preference"... More

MilkPEP Partners For Better Targeting
Warc News, April 18, 2014
CHICAGO: Working with partners that deliver highly-targeted impressions and assist with measurement has helped chocolate milk use sponsorship to become an authentic "recovery drink" for athletes... More

Marketers Return to Summer Music Festivals, Seeking Millennials
Ad Age, April 15, 2014
Marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with Coachella's start last weekend in the California desert. By the time Coachella concludes this weekend, the festival will have charged millions of dollars for connecting its millennial attendees with brands including Heineken, Red Bull, Samsung, H&M, JBL and Sephora... More

Bears Open Halas Hall To Business Even
Chicago Tribune, March 20, 2014
Ted Phillips always was struck whenever visitors walked through Halas Hall. The Bears president saw their eyes darting around and the look of fascination on their faces as they toured the team's headquarters and training facility in Lake Forest... More

Bose Said To Replace Motorola On NFL Coaches’ Headsets This Year
Bloomberg , March 12, 2014
Bose Corp., already the official home audio sponsor of the National Football League, reached an agreement to put its corporate logo on the headsets worn by coaches during games, according to a person with knowledge of the deal... More

2014 NBA All-Star Game Offers Glimpse At The Future Of Basketball
Daily Finance, February 15, 2014
The 2014 NBA All-Star Game is more than simply a contest between the best athletes in basketball. With each side wearing Adidas's sleeved jerseys, it's a chance for the league to showcase what the future may look like... More

Time For N.F.L. Sponsors To Demand Change
The New York Times, February 14, 2014
You know those funny Campbell Soup ads starring N.F.L. players and their mothers? The ones where moms pop up in locker rooms and on fields to bring their sons bowls of steaming Chunky soup?.. More

Do Sochi Problems Spell Trouble For Winter Olympics Sponsors?
The Motley Fool, February 06, 2014
The week leading up to this year's Winter Olympics might be the most controversial in history. The first wave of reporters is now in Sochi, and complaints range from undrinkable water to wandering packs of wild dogs. Public sentiment has gotten so bad, the term "#SochiProblems" has been trending on Twitter... More

BMW's Bid For Olympic Gold At Sochi
Bloomberg Business Week, January 30, 2014
Michael Scully has raced cars and snowboards, so he wasn’t expecting any surprises when he took his first ride in a bobsled in October 2011... More

Goalposts Shift As Sponsorship Game Turns More Complex
London Evening Standard, January 29, 2014
No recent sporting event, festival or museum has been complete without a big-money sponsor, even during the economic downturn. But a combination of factors — from the rise of social media and brands creating their own “content” to a growing reluctance for some advertisers to look like they are showing off — is forcing a surprising rethink... More

How to Get the Most Out Of Your Sports Sponsorship
Advertising Age, January 20, 2014
Marketers are expected to spend $14.35 billion on sports sponsorship deals this year, a 4.9% increase from 2013 when spending grew 5.1%, according to a report from IEG. While the rate of increase is forecast to slow, sports still dominates the sponsorship business, accounting for 70% of all dollars, the WPP-owned sponsorship, research and consulting firm found. (Entertainment sponsorship comes in at 10%, causes at 9% and arts at 4%.).. More

Chevy's Exit From Europe Weakens GM's Deal With Manchester United
Reuters, January 17, 2014
(Reuters) – General Motors Co's recent decision to pull its well-known Chevrolet brand out of Europe suddenly makes its expensive sponsorship deal with Manchester United, the world's most recognized soccer club, look like less of a winner... More

Rodriguez Loses Far More Than $25 Million Salary In MLB Ban
Bloomberg Business Week, January 13, 2014
Alex Rodriguez will forfeit $25 million in base salary while suspended from Major League Baseball for the 2014 season. The longest drug-related ban in the sport’s history will cost him more than that in missed bonuses and lost endorsements, sports marketers said... More

Brands Will Favor Digital Ad Campaigns Over Sponsorships In 2014
Business Insider, January 09, 2014
A new report from WPP-owned sponsorship, research, and consulting firm IEG suggests that corporations will be less interested in paying for sponsorships in 2014 in favor of digital-native advertising campaigns. IEG predicts a 4.3% jump in sponsorship spending this coming year, down from 4.5% a year ago, and said that brands will spend increasingly more money on big-name sponsorships while doing fewer small deals... More

Sponsorship Spending To Slow In 2014 As Marketers Focus Budgets On ‘New Media’
The Drum, January 09, 2014
The spend of marketing dollars on sports, entertainment, cultural and other partnerships will slow in 2014, according to a new report from IEG... More

Forecast: Sponsorship Spending Will Slow In 2014
Advertising Age, January 07, 2014
Sponsorship spending by North American companies is expected to slow this year as marketers deploy alternative, digitally-based programs, according to a forecast by IEG, a sponsorship, research and consulting firm owned by WPP... More

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