In The News

Heart Of Dallas Bowl Sets Tone For potential Cotton Bowl Title Sponsorship
Dallas Business Journal, October 21, 2014
You can mark sponsorship money off the wish list for one DFW college bowl game... More

Looming Even Larger Off The Court
New York Times, October 09, 2014
ATLANTA — Shaquille O’Neal arrived at Turner Studios on a recent weekday morning wearing a tailored suit, size 60XL, and carrying a leather briefcase. He sat at a table at the front of the room, cracked open his laptop and prepared for a daylong seminar on a subject that was uniquely familiar to him: Shaquille O’Neal... More

NFL Players Can't Wear Beats Headphones On The Field
Mashable, October 07, 2014
Many NFL players may love Beats headphones, but as of this past weekend, they have to keep their brand affinity off the field... More

NFL Should Wear Less Pink And More Purple
USA Today, October 02, 2014
The NFL's idea of outreach to women was once described as "shrink it and pink it." That is, taking the same stuff the league was already selling to men, scaling it to size and then splashing on a lot of pink dye... More

Will The NFL's Domestic Violence Scandal Hurt Its Bottom Line?
NPR, September 29, 2014
The NFL has become a $10 billion financial juggernaut by attracting new fans and devising new ways to make money. Now, the NFL confronts what may be its most serious image problem ever... More

Big Sponsors May Find It Hard To Break Up With The NFL
NPR, September 23, 2014
NFL sponsors are not just advertisers; they're a select group of companies that together pay more than $1 billion a year to wrap their own brands in the NFL's aura... More

Roger Goodell At The 50-50 Yard Line
Bloomberg Business Week, September 18, 2014
The playbooks dreamed up by offensive co-ordinators in the NFL can be absurdly complex, stretching over hundreds of pages, elucidating the myriad baroque combinations of different players, running in different patterns from different formations, that can be used to attack an opponent’s defense... More

NFL Scandals Reveal The Power Of Corporate Sponsors
Bloomberg Business Week, September 18, 2014
As the National Football League continues to deal with the fallout from abuse scandals surrounding Ray Rice and Adrian Peterson, sponsors are scrambling to stay on the right side of consumer sentiment. Their choice is whether their association with the league, team, or athlete does more damage than good... More

A-B InBev To NFL: 'We Are Not Yet Satisfied'
Advertising Age, September 16, 2014
Anheuser-Busch InBev, one of the NFL's largest advertisers and sponsors, has broken its silence on the league's recent troubles in a stern statement that appears to put the NFL on notice... More

Sponsorships Lift Extreme Sports To Next Level
CTV News, September 15, 2014
WASHINGTON-AFP – Erich Wegscheider is a man with a plan: to compete in 28 of the world's toughest cycling, mountaineering, triathlon and ultra-marathon events — and find sponsors to foot the bills... More

Amid PR Crisis, NFL Searches For New CMO
Advertising Age, September 12, 2014
The National Football League had a very bad week last week. That much is obvious. What is less clear is how much lasting damage the seemingly teflon league sustained from its bungling of the Ray Rice domestic-violence matter... More

Women Are Pro Football’s Most Important Demographic. Will They Forgive The NFL?
The Washington Post, September 12, 2014
Pittsburgh native Julia Garrity, 28, has long been a diehard Steelers fan. Even after moving to Washington, she attends five home games a year and has accumulated hundreds of dollars worth of Steelers jerseys, bottle openers and flip-flops... More

Will Female Fans, Sponsors Forgive The NFL?
Advertising Age, September 10, 2014
Here's a sign that you might have a PR problem: When TMZ lectures you on morality... More

NFL Sponsorship Doesn't stretch TD Ameritrade's Budget: CEO
Reuters, September 08, 2014
TD Ameritrade Holding Corp's decision to become a National Football League sponsor increases its marketing effectiveness without constraining its budget, the top executive of the discount brokerage firm said Monday... More

Anheuser-Busch, McDonald's Voice NFL Disapproval
Bloomberg Business Week, September 06, 2014
Major sponsors including Anheuser-Busch are adding to the chorus of disapproval over the National Football League's recent scandals, but the companies are stopping short of pulling advertising... More

Governor And Sponsors Voice Concerns With N.F.L.
New York Times, September 06, 2014
The N.F.L., it seems, has been unable to keep up with the roiling storm over its handling of multiple domestic violence cases that have captured the nation’s attention and started to eclipse the action on the field... More

Wear Levi's To Levi's Stadium, Maybe Get A Free Beer
Advertising Age, September 06, 2014
This football season, San Francisco 49ers fans will be treated to plenty of Levi's-sponsored experiences as the brand looks to capitalize on its new stadium naming rights deal and weave its brand into the fabric of America's most popular sport... More

CiCi Bellis Not Likely To Draw Big Endorsements — Yet
Advertising Age, August 27, 2014
Here is what we know about CiCi Bellis, the 15-year-old who on Tuesday became the youngest player to win a U.S. Open match in 18 years: She is from northern California, shops at Urban Outfitters, listens to dance music before matches and used to like Justin Bieber when she was younger, which she defines as "a couple years ago.".. More

Stewart's Lethal Accident Could Cause NASCAR Sponsors To Rethink Deals
Reuters, August 12, 2014
NASCAR driver Tony Stewart's involvement in a fatal on-track accident over the weekend may wave a caution flag for the big-money corporate sponsors backing the three-time champion's team, industry analysts said... More

Tony Stewart Team In 'Close Contact' With Sponsors, But Most Lay Low After Fatal Racing Incident
Advertising Age, August 11, 2014
Nascar driver Tony Stewart's team is in "close communication" with its 17 official partners and sponsors, but most are refraining from commenting beyond offering condolences to the family of Kevin Ward Jr., the driver whom Mr. Stewart struck and killed two days ago during a race... More

Jell-O Gives Sports Marketing A Shot With School Brand Molds
Advertising Age, August 04, 2014
Move over, beer and chips. When college football kicks off in a few weeks, Jell-O and Chobani will be looking to crash tailgate parties from the Bayou to the Pacific Northwest... More

Is Tim Howard the Perfect Brand Partner?
Adweek, July 14, 2014
Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score... More

Nike Says Farewell To Jeter In Showcase Of Biggest Athletes
Bloomberg, July 14, 2014
What does $120 million a year in Nike-sponsored talent look like?.. More

Goalie Could Score as Tim Howard Set to Rake In Endorsement Dollars
AdAge, July 03, 2014
With every perfect punchout, every last-second dive, American goalie Tim Howard was busy writing himself into American sports lore Tuesday... More

From Redskins Sponsors, Mostly Silence — 'They Are Not In Position To Take Public Stands'
Washington Business Journal, June 25, 2014
When Los Angeles Clippers owner Donald Sterling was sidelined for racially charged remarks, brewing giant Anheuser-Busch made a full-court press to seek the moral high ground... More

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