In The News

At Coachella, Fashion Steals Some Of The Limelight
Marketplace Life, April 17, 2015
Here's the big news so far from the Coachella music festival: Madonna made out with Drake and Justin Bieber was reportedly escorted out in a headlock... More

A Much Smaller Player In Marketing But Still A Giant In The Industry
Charlotte Business Journal, April 17, 2015
Bank of America Corp. has reduced and recast its sponsorship spending in recent years, including its sports portfolio... More

Battle Of The Soda Brands: PepsiCo Sidelines Coca-Cola With NBA Deal
The Globe And Mail, April 13, 2015
The age-old battle of the soda brands is being waged on the field of sports – and PepsiCo Inc. is on the offensive... More

Tecate Beat Corona For Mayweather-Pacquiao, But Now What?
Advertising Age, April 07, 2015
Tecate landed a punch on Corona when it recently secured sponsorship rights to the blockbuster fight between Floyd Mayweather and Manny Pacquiao on May 2. But now the pressure is on to make the expensive deal pay off... More

Coachella Is Next In Brand Frenzy For Music Festival Fans
The Wall Street Journal, April 07, 2015
For two weekends this month, the Empire Polo Club in the southern California desert will be filled with a marketer's dream: throngs of influential, open-minded and ready-to-spend millennials with plenty of time to kill... More

Despite Image Issues, NFL Grew Sponsorship Revenue
Advertising Age, April 07, 2015
Here is more evidence that the NFL is resilient, at least when it comes to marketer interest: Despite being plagued by domestic abuse controversies all year, the teflon league and its 32 teams grew sponsorship revenue by 7.8% to $1.15 billion for the 2014 season, according to new research from IEG, a sponsorship consultancy... More

This Is Why Fashion Brands Bank on Coachella
The Hollywood Reporter, March 31, 2015
Coachella might be the country’s highest-grossing music festival, but every year it’s looking more and more like a mall. Consider six-time sponsor H&M’s pop-up shop, where showgoers can purchase exclusive pieces from its Coachella-branded line right on the festival grounds. Or luxury fashion magazine Harper’s Bazaar’s shop at La Quinta, a resort in Palm Springs, which will carry a breadth of upscale labels including Aurelie Bidermann, Mansur Gavriel, Westward Leaning and Coach... More

When A Small Town Gets A Corporate Sponsor
The Week, March 27, 2015
As gauzy, early-morning shots of cars, overgrown lots, and smokestacks roll by, a little girl chants, "A long time ago, things got broken here… Maybe the world breaks on purpose, so we can have work to do.".. More

March Madness: Follow The Money
CBS News, March 20, 2015
Playing ball in the NCAA Men's Basketball Tournament comes at a steep price for corporations, but it's a nice payday for broadcasters, the participating schools — and the NCAA... More

Athletics: BellStores Partners With Pro Football Hall Of Fame Marathon As Presenting Sponsor
runnersweb.com, March 19, 2015
CANTON, Ohio – BellStores has partnered with the Pro Football Hall of Fame Marathon as the Presenting Sponsor in a multi-year agreement beginning with the 2015 marathon, half marathon, and team relay scheduled for Sunday April 26th, 2015... More

Mercedes-Benz To Sponsor U.S. Version Of Rock In Rio
New York Times, March 18, 2015
For Mercedes-Benz, the decision to sponsor a pop festival came down to toilets, dirt and mud... More

Chevrolet Stays On Top Of Racing With New Daytona 500 Ads
meidapost.com, February 20, 2015
It's time for the jewel in the crown of American stock car racing, the Daytona 500. Racing's biggest sponsor among automakers, Chevrolet, is reaching for Angus and Malcolm's greatest hit, “Back in Black” as soundtrack for new advertising to break during race coverage of Sunday's great race... More

Russell Wilson Has More Advertiser Appeal Than 'Divisive' Tom Brady Despite Super Bowl Loss
International Business Times, February 03, 2015
The quarterback who lost Super Bowl XLIX might be a more sought-after endorser than the one who won it. Despite the fact that Seattle Seahawks QB Russell Wilson threw a game-ending interception and his opponent, the New England Patriots' Tom Brady, collected his third Super Bowl MVP trophy, analysts think the game's outcome will not have much impact on either man's ability to rake in money off the field... More

NFL Earns Record Profits Despite Ugly Image
CNN, January 20, 2015
The season started about as badly as possible with Commissioner Roger Goodell under fire from fans, commentators and sponsors for the league's response to domestic violence charges against several star players... More

Sponsorship, Ad Spend Will Top $57B In Non-Olympic/World Cup Year
NY Sports Journalism, January 16, 2015
Although the big sports and entertainment events in 2015 will be the usual suspects — among them the Super Bowl, March Madness and Academy Awards — with no FIFA World Cup or IOC Olympics on the docket, companies are expected to spend more on marketing and sponsorship deals this year than in the World Cup-Summer Olympics year of 2014... More

Give Yourself A Sporting Chance In 2015
Holmes Report, January 09, 2015
The pace of change continues unabated, so there is no small irony in our appetite to accurately predict the future. Another New Year delivers another seasonal avalanche of trends and forecasts, but companies are reminded of a powerful consumer truth: people care much more about what you do rather than what you say... More

Playoffs?! The Big, New Boon To College Football
CNBC, December 31, 2014
In establishing a national championship playoff, college football's power players did more than take a step to allay long-standing concerns about competitive fairness. They crafted a system with an extended window for marketing and advertising interest, boosting the sport's ability to rake in revenue, experts told CNBC... More

Sponsors Pay Big Bucks To Join College Bowl Games
New York Times, December 19, 2014
SAN FRANCISCO – Ready! Set! Hut, hut: This holiday season's blitz of college football bowl games will feature a reshuffled roster of corporate sponsors spending millions to thrust their names in front of fans watching on TV and in the stands... More

How Coca-Cola's 'American Idol' Deal Transformed TV Advertising
Advertising Age, December 18, 2014
When Coca-Cola signed on as an initial sponsor for Fox's "American Idol" back in 2002 for $10 million, it was considered a huge coup... More

Is the College Football Playoff The Next Brand Super Bowl?
Advertising Age, December 17, 2014
ESPN has been pitching brands on the new College Football Playoff for more than a year. But it might take another year before the first-of-its kind sporting event reaches its full marketing potential, which some sports marketing execs say could approach Super Bowl status some day... More

Slavery, Sponsorships, And Taking The Blame
Vice Sports, December 08, 2014
After yet another ghastly reveal about the conditions under which Qatar's foreign laborers are building the 2022 World Cup's infrastructure, Deadspin ran an article titled "Coca-Cola Supports Slavery." Tim Marchman stated the idea quite simply: "Coca-Cola supports FIFA, and FIFA supports slavery, which means that by the transitive property, Coca-Cola supports slavery.".. More

DeVry Looks To Score With New Minor League Baseball Deal
Chicago Business, December 08, 2014
DeVry Education Group may not have an athletic program, but the for-profit school is claiming a major stake in baseball... More

Emirates Airlines Wanted More For Its World Cup Dollars
Bloomberg Business Week, December 03, 2014
When Emirates Airlines decided not to renew its marketing deal with FIFA last month, the move was seen as the first sign of skittishness among World Cup sponsors over allegations of corruption at soccer’s international governing body... More

Sparkling Ice Unveils First Kevin Durant Campaign
Advertising Age, November 05, 2014
As Sparkling Ice ramps up its national advertising presence, it is relying on basketball star Kevin Durant to attract young men – and their moms – to the brand... More

Vizio New Title Sponsor For Fiesta Bowl
Orange County Business Journal, October 28, 2014
Irvine-based Vizio Inc. has signed on as the title sponsor of the 44th Annual Fiesta Bowl... More

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