In The News

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Promo, September 01, 2007
Among companies surveyed by Promo for its 2007 Marketing Trends study, 13.8% indicated that sponsorships were one of the top three promotional tactics in their 2006 budgets.. More

Super Platform? B of A, NFL in Sponsorship Pact
MARKETS, August 16, 2007
With its deal to become the official bank of the National Football League, Bank of America Corp. is solidifying its standing as the industry's largest corporate sponsor... More

Sponsors Shift to Avoid Scandals
Los Angeles Times, July 27, 2007
Some drop events, but others use monitoring to help keep their images and athletes clean. While T-Mobile and Adidas rethink their involvement in the scandal-plagued Tour de France, Computer Sciences Corp. is sticking with the race because the team it sponsors established a rigorous anti-doping program... More

On world stage, Chicago is a big unknown
Chicago Tribune, April 27, 2007
While America thinks of Chicago as Daley and Ditka and home of the blues, much of the world draws a blank, not unlike the puzzled wince Beijing's Sun Chen makes as he tries to summon up his image of the Windy City... More

Car companies want more from events than just signs
Automotive News, April 09, 2007
How seriously do automakers take event marketing as a way to reach potential customers? Before agreeing to sponsor an event, several car companies want organizers to hand over their membership rosters... More

Sponsorship - A Deeper Relationship
Marketing Event Magazine, April 03, 2007
According to sponsorship strategist IEG, global sponsorship spend should reach dollars 43.5 bn this year, marking a 14.8% increase on 2007... More

MARCH TO ATLANTA: Name of the game is driving drink sales; National TV commercials, in-store promotions put Coke's stamp on NCAA's showcase event
The Atlanta Journal-Constitution, March 30, 2007
Even before the Florida Gators cut down the nets at the RCA Dome in Indianapolis last April, Coca-Cola was planning for this year's Final Four in Atlanta... More

FASHION NOTES
Billboard, February 10, 2007
When the fashion industry converges on New York's Bryant Park to preview the fall 2007 collections during Mercedes-Benz Fashion Week Feb. 2-9, you can count on pop stars lending their flash to the proceedings... More

THE INTERNATIONAL INTO THE ROUGH The International wasn't just about golf. Deals were made, clients courted, networks nurtured. Its demise leaves big shoes to fill.
Denver Post Staff Writer, February 08, 2007
Colorado lost one of its major annual corporate-networking events Wednesday when The International golf tournament was canceled... More

Peyton Manning: NFL's most valuable pitchman
Baltimore Sun, February 04, 2007
Over the course of his career with the Indianapolis Colts, quarterback Peyton Manning has been paid to: flick his little brother's earlobe, confess an affinity for cooking shows, hatch out of a football, cheer for deli workers, utter the word "doggone" on national television, meditate and wear a toupee... More

Super Bowl Wannabes
Promo, February 01, 2007
Don't have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game?.. More

Biz blog - Playbooks & Profits - You know how tortilla chip companies
The Oregonian, January 21, 2007
You know how tortilla chip companies and insurance companies and even tire manufacturers are buying naming rights to sports events as a way of advertising? Well, get ready for more... More

Newport Grand to start rewards program
The Providence Journal (Rhode Island), January 19, 2007
Rite-Solutions, of Middletown, has signed a contract with Newport Grand to design and put into use a comprehensive player tracking and rewards system... More

7-Eleven Backs 18 Pro Teams
Adweek, January 17, 2007
Convenience store operator 7-Eleven has signed multi-year sponsorship agreements with 18 professional sports teams and arenas... More

Bears in the shadow of '85 team; Marketing potential isn't in the ballpark of Ditka and Co., but current players could carve their own niche of fame with a Super Bowl run
Chicago Tribune, December 24, 2006
Rex Grossman's inconsistency on the field this season has drawn the ire of armchair quarterbacks, former players and on-air personalities--all who have called for the Bears to bench him... More

BofA has big plans for driving home NASCAR ties
Charlotte Business Journal (North Carolina), December 04, 2006
Bank of America Corp.'s new ties to NASCAR will go far beyond pairing checkered flags with checking accounts... More

The Mets' New Marquee Name
The New York Times, November 14, 2006
Experts in the realms of sports marketing, corporate identity and brand building are offering sharply divergent views of the value of the huge deal that will name the new ballpark of the New York Mets for Citigroup... More

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