In The News

It's Andy Murray time! Just Ask His Sponsors...
The Big Issue, July 08, 2013
Now that Andy Murray has defied history and Novak Djokovic to become Wimbledon champion, his management team will be pondering a new wave of commercial opportunities... More

Puma Tears Up Pact With Aaron Hernandez
Boston Herald, June 28, 2013
Puma became the latest company to announce it was ending its endorsement deal with former New England Patriots tight end and accused killer Aaron Hernandez, offering only a terse statement yesterday... More

Recruiting Local Sports For Team Obamacare
Politico Pro, June 27, 2013
President Barack Obama’s love of the Chicago White Sox is no secret, but he’d probably be an even bigger fan if his hometown baseball team goes to bat for Obamacare... More

Firefly Festival Grabs Corporate America's Attention
USA Today, June 21, 2013
DOVER, Del. – Firefly fans swarming Dover this weekend will not only enjoy nearly double the number of bands as last year – and double the number of attendees elbowing their way to get closer to the stage... More

Why Yahoo! Partnered With The 49ers' New Levi's Stadium
Bloomberg Business Week, June 18, 2013
Yesterday, Yahoo! (YHOO) joined the parade of companies attaching themselves to the San Francisco 49ers’ new stadium in Santa Clara, Calif.—or “Levi’s Stadium,” as the local denim company would prefer it to be called... More

With Jeff Gordon's Paint Job, Nascar Meets A New Brand
Bloomberg Business Week, June 11, 2013
Of all the stock cars zooming around Nascar ovals for the past two decades, few were as recognizable as Jeff Gordon’s candy-colored Chevrolet (GM), sponsored by DuPont Performance Coatings... More

Sponsor retreat
Sports Business Daily, June 03, 2013
There once was a time when you could watch a NASCAR race and see cars representing the Navy, Marines, Army, National Guard and Air Force. But turn on a race today and odds are the only branch of service that will be visible on the hood of a car is the National Guard... More

David Beckham Hangs Up Boots But Not His Marketability
Financial Times, May 16, 2013
David Beckham may never play professional football again but his decision, announced yesterday, to retire at the end of the season will have little impact on the marketability and profits of Beckham Inc... More

Bulls’ Rose Needs Confidence-Building Knock-Down, Trainer Says
Bloomberg, May 10, 2013
Chicago Bulls guard Derrick Rose, the former Most Valuable Player who hasn’t returned from a knee injury two months after doctors declared him fit, needs to get on the court and play, said the former trainer of Michael Jordan and Kobe Bryant... More

Festival Sponsorship Spending Projected To Set Record In 2013
Billboard.com, May 10, 2013
Brand sponsorship for festivals, tours and music venues keeps growing in the United States, and is projected to reach $1.28 billion in 2013, according to marketing analytics firm IEG Research... More

The Right Fit? San Francisco 49ers' New Home Will Be Levi's Stadium
Advertising Age, May 08, 2013
Levi Strauss & Co. and the NFL's San Francisco 49ers have announced a $220 million, 20-year deal to call the team's planned new home "Levi's Stadium.".. More

Why Levi Strauss Is Putting Its Name On The 49ers Stadium
Bloomberg Business Week, May 08, 2013
The San Francisco Chronicle broke the news today that Levi Strauss will put its name on the San Francisco 49ers new stadium in Santa Clara. The deal, which the Mercury News reports is for $220 million over two decades, is a departure from the norm in the Bay Area, where stadiums tend to take the names of tech and telephone companies. (See: Oracle Arena, O.co Coliseum, AT&T Park, and, once upon a time, 3Com Park.).. More

Collins Historic Gay Stand Seen Bringing Riches If He Wants
Bloomberg, May 01, 2013
If anyone can relate to Jason Collins, it’s Golden State Warriors President Rick Welts, a former National Basketball Association chief marketing officer who says the first openly gay male athlete in a major U.S. team sport can cash in by coming out... More

Coming Out Boosts Collins Marketability, Experts Say
USA Today, May 01, 2013
When the week began, Jason Collins was a free-agent NBA journeyman who had played sparingly for the Washington Wizards, one of the league’s worst teams, not exactly a candidate for lucrative endorsement deals... More

Jason Collins, Inc.: The instant birth Of A superstar Brand
New York Business Journal, April 30, 2013
Jason Collins, an NBA journeyman, has never averaged more than 6.4 points a game. He barely eclipsed 40 points during the entire 2012-13 season while playing for first the Boston Celtics and then the Washington Wizards. He has forged a 12-year career out of battling in the trenches and knowing his role... More

Marketing Now A Challenge For Tim Tebow
ESPN Playbook, April 30, 2013
Tim Tebow finds himself in a very different place today than this time last year. He is no longer playing in New York, and he occupies a very different place in the marketing landscape... More

How Does Jason Collins' Coming Out Statement Affect His Off-Court Opportunities?
Forbes, April 29, 2013
John Amaechi was the first former NBA player to publicly announce his homosexuality. Today, Jason Collins became the first active NBA player to come out... More

Derrick Rose Is The Man Of The Year ... And Counting
Chicago Sun-Times, April 27, 2013
A huge hand reached over and grabbed Chuck Swirsky’s left elbow. Bill Wennington realized something was wrong. Really wrong... More

Frank Cooper, Pepsi’s Global Marketing Executive, Highlights Beyoncé Campaign At IEG Conference
rollingout.com, April 23, 2013
The keynote speaker at IEG’s 30th Annual Sponsorship Conference, Frank Cooper, PepsiCo’s global chief marketing officer, took charge of the stage and inspired the entire ballroom with his brilliant presentation... More

The (R)evolution Of Sports Sponsorships
Forbes, April 22, 2013
Last week, thousands of executives representing hundreds of brands, agencies and properties descended upon Chicago for the 30th annual IEG Sponsorship Conference... More

Sandusky Sex-Abuse Scandal Has Cost Penn State $46 Million
Advertising Age, March 25, 2013
Penn State University officials still can't bring themselves to say the name "Jerry Sandusky." Hard to blame them... More

Which Brand Will Win The 2013 NCAA Tournament?
Forbes, March 18, 2013
There are three NCAA Corporate Champions sponsors: Capital One, Coca-Cola and AT&T. Each sponsor uses its status to infiltrate its target market through the NCAA Tournament, hoping to capitalize off of an enhanced ability to access and reach the potential consumer and use NCAA logos, marks and designations in the process... More

Bears In Line For Halas Hall Naming Rights Pay Day
Crain's Chicago Business, March 04, 2013
As construction continues on a drastic upgrade and renovation to Halas Hall, the Chicago Bears' Lake Forest practice facility, the team is lining up potential buyers for naming rights to the 30,000 square feet of added space... More

Danica Patrick’s Daytona Finish Means More To Nascar Than Start
Bloomberg, February 22, 2013
Danica Patrick’s pole position for this weekend’s Daytona 500 has brought the world’s top stock-car racing circuit plenty of attention. She needs to win the race to give the sport a boost... More

Armstrong’s Cheating Won Record Riches Of Over $218 Million
blooomberg.com, February 20, 2013
Lance Armstrong is the richest cheater to be stripped of a championship or Olympic medal for using performance-enhancing drugs. It isn’t even close... More

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