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Posts Tagged “IEG Conference”
 

The State of Sponsorship: An Unconventional SWOT Analysis in Two Parts
Jim Andrews May 15

The State of Sponsorship: An Unconventional SWOT Analysis in Two Parts

This post takes a look at the current threats and opportunities facing sponsorships and partnerships. A second post will examine the weaknesses and strengths. more

digital media IEG conference trends data

 
 
Two Issues Sponsors and Properties Should Be Thinking and Talking About
Jim Andrews Mar 19

Two Issues Sponsors and Properties Should Be Thinking and Talking About

With just three weeks to go before the start of Go Deep, the 35th edition of the IEG Sponsorship Conference, I have just concluded a round of visits and calls with many of this year’s outstanding speakers. more

digital media IEG conference social media sponsorship measurement activation

 
 
Solving Brand Partnership Challenges by Turning to Frenemies
Jim Andrews Feb 1

Solving Brand Partnership Challenges by Turning to Frenemies

In the 1980s—IEG’s early years—we identified a “sponsorship industry” primarily comprising sports rightsholders, event producers and the brands that sponsored them. more

IEG 2017 IEG conference sponsorship strategy trends. digital media

 
 
Data, Digital and Disruption: Reflections on IEG 2016
Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties Apr 25

Data, Digital and Disruption: Reflections on IEG 2016

Disrupt, the 33rd annual IEG Conference, brought together rightsholders, brands and key industry stakeholders to discuss and share the methods and tactics being employed to get ahead in our rapidly changing sponsorship landscape. more

fan engagement IEG 2016 IEG conference selling sponsorship strategy trends digital media

 
 
New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally
Lesa Ukman Mar 25

New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally

At SXSW last week, a theme of multiple sessions—from Bruce Sterling’s keynote to a panel of musicians moderated by Vans’ CMO—was that with the decline of CD and download sales, music labels no longer support more than a handful of new artists. more

Digital Marketing IEG 2016 IEG conference trends activation

 
 
Sponsorship Success Requires Hacker Culture
Jim Andrews Mar 14

Sponsorship Success Requires Hacker Culture

Last week, on my way to Intel to meet with IEG 2016 conference speaker Sandra Lopez (more on her in a moment), I took a detour to visit a friend currently working at Facebook. more

IEG conference trends IEG 2016

 
 
Why Media Companies Are Rediscovering Event Marketing
Lesa Ukman Mar 7

Why Media Companies Are Rediscovering Event Marketing

From Fast Company, GeekWire and The Next Web, to Condé Nast, Gannett and Tribune Publishing Co., countless media leaders are upping their use of events. And this number will only increase. more

IEG conference trends IEG 2016

 
 
What I Learned Reviewing 40 Hours of IEG Conference Video
Jim Andrews Apr 29

What I Learned Reviewing 40 Hours of IEG Conference Video

I know that in today’s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month’s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded. more

Digital Marketing IEG 2015 IEG conference social media sponsorship strategy trends activation

 
 
How Sponsors and Rightsholders Are Increasing Audience Engagement
Lesa Ukman Apr 10

How Sponsors and Rightsholders Are Increasing Audience Engagement

At IEG 2015, Jed Pearsall of Performance Research (@SponsorEye) and I conducted a workshop on how technologies are transforming the ways sponsors and rightsholders build deeper bonds with audiences via more meaningful, more personalized and/or more frequent engagement opportunities. more

Digital Marketing IEG 2015 IEG conference social media trends activation

 
 
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