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Posts Tagged “Digital Media”
 

Lesa Ukman Nov 30

Highlights from the European Sponsorship Assn. Conference

More than 150 delegates gathered in Amsterdam last week for the European Sponsorship Assn.’s Future Sponsorship conference.  more

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Shelley Fasulko Nov 3

Microsoft Tells It Like It Is... But Will Others Like It?

“Really?!” No, “REALLY?!” How many times have I heard this in the past year and a half as it relates to the way my little smart phone is permanently glued to my hand? Let’s see… just about every family function I attend, a few times out with my girlfriends, on a handful of dates, hell, even running the Cleveland Half Marathon. I’m the person the new Microsoft Windows Phone 7 ad pokes fun at. And I love it. If you haven’t seen it, take the minute to check it out. It’s well worth it.  more

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Lesa Ukman Oct 15

How Social Media Is Impacting Sponsorship, Part 4

Returning to a topic I have addressed in previous blog posts, I thought I would share some insights presented by the two major social networking players at last week’s Leaders in Football conference in London.  more

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Lesa Ukman Oct 14

Who Dropped The Social Gaming Ball?

Sports rightsholders are missing the boat on social gaming—free games played with friends asynchronously (meaning two can play even if one of you is not online).  more

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Diane Knoepke Jul 20

Stress-Testing Your Sponsorship: Are You Advancing a Movement or Marketing in Circles?

The “movement” is the thing for sponsorship heavy-hitters these days. Moving people to action—causing measurable behavior change—is the highly evolved, holy grail of return on sponsorship measurement. But instead of just counting coupons redeemed or pages “liked,” sponsors and properties are building real relationships, tracking long-term behaviors, and making changes in their businesses using the audiences, information and people-power they gather.  more

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Lesa Ukman May 21

Why Aren’t Corporate Sponsors Optimizing Search Terms?

Official corporate sponsors of the 2008 and 2010 Olympics failed to optimize social media opportunities by ignoring search engine optimization. Now the official corporate sponsors of the 2010 FIFA World Cup—including Adidas, Coca-Cola, Emirates and Hyundai/Kia—are missing the boat. All are failing to link their activation to online search terms such as “soccer world cup” and “world cup 2010.” There is a huge volume of traffic surrounding these terms and sponsors have the rights to use them. So why aren’t they optimizing? Why isn’t FIFA advising them to do so?  more

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Lesa Ukman May 20

How Sponsorship Aided The Launch Of New Pampers Brand

At yesterday’s ANA Brand Innovation Conference: Igniting a Brand Movement presented by The New York Times, Jodi Allen, vice president, North America baby care for The Procter & Gamble Co., told attendees that Pampers’ mini online soap opera, A Parent Is Born, grew out of the insight that everyone talks about when a baby is born, but rarely mentions the fact that with each birth of a baby, two parents are born.  more

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Diane Knoepke Apr 28

Authenticity in Sponsorship: Does Keeping it Real Need A Reality Check?

This past Saturday night, my husband bet me 15 bucks to ask Anthony Bourdain whether his Chase Sapphire product integration deal cost him his soul. He needn't have made that bet. Tony launched into it within the first five minutes of his storytime/stand-up/Q+A concert Saturday night at The Chicago Theatre. (For those who don’t know his work, Anthony Bourdain is the chef/author/badboy foodie/world traveler who has a great show on Travel Channel called No Reservations emphasizes finding the authentic experience of a place.)  more

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Lesa Ukman Apr 27

Festival Sponsors Get Creative With Activation

Festivals are going from strength to strength, especially in Europe. Just one indication of their prominence is the special limited edition jeans Diesel produced for Denmark’s Roskilde Festival. The run of 1,000 jeans are specially treated to deal with mud, wind, rain and other surprises that you might come across during the course of a festival.   more

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