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Posts Tagged “Digital Media”
 

Optimizing Sponsorships And Partnerships With Mobile
Lesa Ukman Aug 7

Optimizing Sponsorships And Partnerships With Mobile

With media space becoming more fragmented and fans sharing branded content more readily, the savviest sponsors and rightsholders are introducing mobile technology innovations that drive social activity around their partnerships. more

digital media social media activation

 
 
Sponsorship Rights and Benefits That Matter To Your Wireless Partner
Lesa Ukman Aug 2

Sponsorship Rights and Benefits That Matter To Your Wireless Partner

AT&T’s activation and messaging around a slew of events it sponsors— including Manchester, Tenn.’s Bonnaroo Music Festival, Austin’s SXSW, Nashville’s CMT Music Festival and San Diego’s Comic-Con—reveal the changing playbook for the wireless service category. Carriers want: more

digital media social media telecommunications activation

 
 
Sponsorship Related Social & Digital Rights To Negotiate
Lesa Ukman Jul 31

Sponsorship Related Social & Digital Rights To Negotiate

True story: Last year the primary sponsor of a concert in Mexico City found its investment undermined when the promoter sold live streaming rights to another company. While some 400,000 people attended the event, more than four million people watched it online, most believing the streaming sponsor to be the event backer. more

digital media negotiating social media contracts

 
 
Five Relevant Lessons from Red Bull on Using Digital to Activate Sponsorships
Lesa Ukman Jan 11

Five Relevant Lessons from Red Bull on Using Digital to Activate Sponsorships

The Red Bull Stratos mission— that saw Felix Baumgartner jump from more than 23 miles above the earth on Oct. 14, 2012—did not just break the world records for longest distance free fall, highest jump from a platform and maximum vertical velocity, it was the biggest digital live event on record, raising the bar on how brands can activate sponsorships in social media. more

beverage branded content digital media events social media sponsored content activation

 
 
Louis Vuitton Connects The Dots By Leveraging Artist Collaboration
Lesa Ukman Nov 16

Louis Vuitton Connects The Dots By Leveraging Artist Collaboration

The partnership between Louis Vuitton and Japanese artist Yayoi Kusama shows that the arts are every bit as exploitable as sport. It just takes creativity. more

arts digital media fashion international museums/zoos/aquariums retail activation

 
 
The Social Olympics
Danny O'Leary Jul 12

The Social Olympics

I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month. more

assets digital media London 2012 olympics social media trends activation

 
 
Lesa Ukman Apr 3

Newest, Best Practices For Sponsors And Rightsholders

Great sponsorships begin with great insights–an understanding of how your customers experience and interact with sponsored properties, and how brands can tangibly enhance the experience. more

beer digital media events festivals international new media olympics pro sports social media soft drink trends activation

 
 
Lesa Ukman Dec 9

Heineken’s Smart Approach To Sponsorship Activation

While in Amsterdam a couple of weeks ago, I dropped in on Hans Erik Tuijt, global manager of activation for Heineken and a speaker at IEG’s 2012 sponsorship conference. more

beer branded content digital media events festivals IEG conference international music new media research sponsored content sponsorship measurement sponsorship ROI activation

 
 
Lesa Ukman Nov 2

Why Content Matters

Competition for content is skyrocketing among sponsors, rightsholders, broadcasters and new media. Reasons include: cheap bandwidth, the proliferation of tablets and smartphones, new broadcast forms such as IPTV and web TV, new distribution outlets—Google and Apple are bringing their own TV subsidiaries onto the market—and the need for content to populate owned media. more

branded content digital media new media social media sponsored content trends activation

 
 
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