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Posts Tagged “IEG 2016”
 

New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally
Lesa Ukman Mar 25

New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally

At SXSW last week, a theme of multiple sessions—from Bruce Sterling’s keynote to a panel of musicians moderated by Vans’ CMO—was that with the decline of CD and download sales, music labels no longer support more than a handful of new artists. more

Digital Marketing IEG 2016 IEG conference trends activation

 
 
Sponsorship Success Requires Hacker Culture
Jim Andrews Mar 14

Sponsorship Success Requires Hacker Culture

Last week, on my way to Intel to meet with IEG 2016 conference speaker Sandra Lopez (more on her in a moment), I took a detour to visit a friend currently working at Facebook. more

IEG conference trends IEG 2016

 
 
Why Media Companies Are Rediscovering Event Marketing
Lesa Ukman Mar 7

Why Media Companies Are Rediscovering Event Marketing

From Fast Company, GeekWire and The Next Web, to Condé Nast, Gannett and Tribune Publishing Co., countless media leaders are upping their use of events. And this number will only increase. more

IEG conference trends IEG 2016

 
 
 

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