Posts Tagged “Trends”

Are You And Your Sponsorships Ready For A New Challenge?
Jim Andrews Aug 15

Are You And Your Sponsorships Ready For A New Challenge?

In the IEG strategy paper Sponsorship’s New Optics: Why Changing Focus Is The Only Way To Win, we make the case for sponsorships that need to produce a new brand asset or shine a bright light on an existing one. more

sponsorship strategy trends activation

Selling More Sponsorship
Lesa Ukman May 31

Selling More Sponsorship

Driving substantial and sustainable increases in sponsorship revenue, whether from securing new partners or upselling existing ones, is directly connected to investments in the following six Ps: more

packaging prospecting research selling trends how to get sponsorship

Sponsors Can’t Afford To Be Bystanders When Controversy Strikes
Jim Andrews Dec 12

Sponsors Can’t Afford To Be Bystanders When Controversy Strikes

My WPP colleague Rob Norman has written a timely piece entitled “Is NFL Brand Safe?” which you can read at more

pro sports sponsorship strategy sports trends backlash

Designer “Haute-Eliers” And Their Brand Partnerships
Lesa Ukman Oct 30

Designer “Haute-Eliers” And Their Brand Partnerships

Over the last decade, upscale fashion brands found on New York City’s Madison Avenue, Paris’s Avenue Montaigne and London’s Sloane Street have extended well beyond apparel and accessories into housewares, sheets and textiles, lighting and furniture. more

international trends venues fashion

What If The Sponsor/Property Model Is Not Sustainable?
Jim Andrews Oct 26

What If The Sponsor/Property Model Is Not Sustainable?

This is one of those topics that maybe I shouldn’t even be raising, as I can hear colleagues and readers shouting, “Are you trying to kill the golden goose?” more

servicing trends selling

Getting Meaningful Marketing Right
Jim Andrews Sep 28

Getting Meaningful Marketing Right

In the new strategy paper from IEG Consulting, we make the case for a new and important trend impacting the relationship between nonprofits and their corporate partners. more

nonprofit strategic philanthropy trends cause marketing

The Social Olympics
Danny O'Leary Jul 12

The Social Olympics

I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month. more

assets digital media London 2012 olympics social media trends activation

Lesa Ukman Jun 13

Festival Innovations Demonstrate New Ways of Connecting with Audiences

There is much irony is writing this post from Tuscany, where so many of the festivals date back to medieval times and don’t need to be concerned with staying relevant through fresh ideas and content. more

events festivals international music trends destination/tourism

Dan Kowitz May 8

Sponsor Survey Outlines Steps Rightsholders Must Take

In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey. more

IEG research selling servicing social media spending sponsorship evaluation sponsorship measurement sponsorship ROI sponsorship strategy trends activation

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