Lesa Ukman Aug 6
P&G Winning the Social Olympics in the U.K. In the second weekly Olympics Viral Chart from New Media Age and Unruly Media—published Wednesday, P&G retained the top spot as the most shared ad online during the Olympics, but unofficial sponsor Nike had the most shares in the week between July 25 and August 1. more
olympics social media London 2012
Danny O'Leary Jul 12
I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month. more
assets digital media London 2012 olympics social media trends activation
Jim Andrews Feb 3
Having enjoyed many years of a productive partnership with Susan G. Komen for the Cure, the organization’s corporate partners are no doubt feeling blindsided by this week’s firestorm over SGK’s decision to no longer provide funding to Planned Parenthood. more
cause marketing nonprofit social media backlash
Lesa Ukman Nov 2
Competition for content is skyrocketing among sponsors, rightsholders, broadcasters and new media. Reasons include: cheap bandwidth, the proliferation of tablets and smartphones, new broadcast forms such as IPTV and web TV, new distribution outlets—Google and Apple are bringing their own TV subsidiaries onto the market—and the need for content to populate owned media. more
branded content digital media new media social media sponsored content trends activation
Lesa Ukman Oct 25
To demonstrate the effectiveness of Facebook as a marketing channel to attendees at the ANA Masters of Marketing conference this past weekend, Facebook COO Sheryl Sandberg shared the example of Mean Stinks, the anti-bullying campaign of Procter & Gamble’s Secret deodorant. more
cause marketing nonprofit social media activation
Jim Andrews Oct 24
A recent blog post on valuing social media as a sponsorship benefit prompted a thought-provoking response from my old pal Dan Schorr of Start2Finish Marketing. more
ambush marketing social media activation
Jim Andrews Sep 19
When we launched the IEG Valuation Service in the late ’90s, the phrase “social media” still primarily referred to getting a group of friends together to watch TV. More than a decade later that same term has become a marketable asset for properties, but as with many other benefits offered to sponsors, one that is not easy to value. more
negotiating social media valuation assets
Lesa Ukman Sep 9
My IEG Consulting Group colleagues and I have been pleased to help hundreds of nonprofits— from UNICEF and World Wildlife Fund to St. Jude Children’s Research Hospital and the American Heart Assn.—generate millions of dollars in nontraditional revenue. We also have teamed with some of the world’s leading brands to value, measure and maximize their ROI on nonprofit partnerships. more
beverage cause marketing social media soft drink backlash