Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Worldwide Sponsorship Spending On Tennis To Grow 4.2 Percent In 2016

September 15, 2016:

Emirates is by far the most active sponsor of tennis on the global stage.

For More Information Contact:
William Chipps, IEG, Tel: 312/725-5188 
william.chipps@sponsorship.com
sponsorship.com

Infographic:
http://www.sponsorship.com/infographics/tennis2016

 

Chicago, Ill. – Global spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $801 million in 2016, up 4.2 percent from 2015, according to IEG research.

The increase trails the projected 4.7 percent increase in overall global sponsorship spending, largely due to a mixed bag of activity at the world’s major tennis organizations.

The ATP secured a handful of major deals over the past year, including its largest-ever partnership: a five-year, estimated $10 million-per-year deal with Emirates. The sponsorship confers status as official airline and premier partner of the ATP World Tour.

Emirates replaced Corona as the ATP World Tour’s premier partner.

Other new ATP partners include Peugeot, Infosys and LeSports.

The past year also has been good for the International Tennis Federation. The governing body and organizer of the Davis Cup, Fed Cup and other annual competitions has renewed all of its major partners (BNP Paribas, Rolex and Adecco) and secured a new partnership with Betway. The deals represent $80 million in renewals and $9 million in new revenue. Just this week, the ITF added another new sponsorship to kick off in January 2017, a three-year deal with equipment maker Head.

The WTA has not been as successful. Pressured by lackluster TV viewership and on-court action, the women’s tennis organization has not secured any significant new partners over the past year.

“Worldwide spending in tennis is a mixed bag: The ATP continues to secure significant new deals, while the WTA has seen limited growth,” said William Chipps, IEG Sponsorship Report senior editor.

MOST ACTIVE COMPANIES IN TENNIS
MOST ACTIVE COMPANIES IN TENNIS
Sixty-six percent of properties with a sponsor in the airline category report a partnership with Emirates.

MOST ACTIVE CATEGORIES IN TENNIS
MOST ACTIVE CATEGORIES IN TENNIS
Seventy-one percent of properties report a partnership with a bank and/or credit card company.

WORLDWIDE TENNIS SPONSORSHIP SPENDING
WORLDWIDE TENNIS SPONSORSHIP SPENDING
*Projection

About IEG
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.

Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit www.espglobal.com.

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