Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Worldwide Spending On Tennis Sponsorship To Grow 4.4 Percent In 2014

August 05, 2014:

Absence of global mega-deals helps curb growth

For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188 
william.chipps@sponsorship.com
sponsorship.com

Chicago, Ill. – Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $739 million in 2014, up 4.4 percent from 2013, according to the latest IEG projections

The increase is consistent with the 4.3 percent increase in overall sponsorship spending but lags the 4.9 percent increase in sports spending.

“Deal-making at the global level has slowed following an active 2013,” said William Chipps, IEG Sponsorship Report senior editor.

Among global deals, the ATP this year renewed FedEx Corp., while the WTA reupped BNP Paribas as title of the season-ending WTA Finals Singapore.

The WTA also secured SC Global as presenting sponsor of the WTA Finals, while the newly-renamed Connecticut Open landed United Technologies Corp. in a similar role.

Michelob Ultra this year gained net signage and on-court activation at 10 ATP tournaments in the U.S. following Anheuser-Busch InBev’s 2013 acquisition of tour sponsor Grupo Modelo. The company’s Corona Extra brand remains the premier partner of the ATP World Tour, a tie it activates at tournaments outside the U.S.

WORLDWIDE TENNIS SPONSORSHIP SPENDING
Most Active Companies in Tennis

Anheuser-Busch InBev is the most active sponsor of tennis, with 34 percent of properties with a sponsor in the malt beverage category reporting a partnership with the company.

MOST ACTIVE COMPANIES IN TENNIS
NFL TEAM SPONSORSHIP REVENUE RANKINGS
Anheuser-Busch sponsors 34 percent of all tennis properties reporting a partner in the malt beverage category.

Endemic companies are the most prolific sponsors of tennis. Sports apparel and equipment companies are 8.4 times more likely to sponsor tennis than the average of all sponsors, according to IEG Research.

MOST ACTIVE CATEGORIES IN TENNIS
NFL MOST ACTIVE CATEGORIES
Sports apparel and equipment companies are 8.4 times more likely to sponsor tennis than the average of all sponsors.

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