Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Worldwide Spending On Golf To Total $1.82 Billion In 2016

August 26, 2016:

Year-over-year spending to rise 5.1 percent, outpacing the projected 4.6 percent increase in global sports spending.

For More Information Contact:
William Chipps, IEG, Tel: 312/725-5188 
william.chipps@sponsorship.com
sponsorship.com

Infographic:
http://www.sponsorship.com/infographics/golf2016

Chicago, Ill. – If golf’s return to the Olympics after more than a century wasn’t enough, golf properties have even more to cheer about: a solid increase in sponsorship spending.

Worldwide spending on golf is expected to total $1.82 billion in 2016, up 5.1 percent from 2015, according to IEG research.

The increase exceeds the projected 4.6 percent increase in global sports spending and 4.7 percent increase in overall sponsorship spending.

“While golf continues to face challenges—namely declining popularity among young millennials—the sport remains popular among corporate marketers,” said William Chipps, IEG Sponsorship Report senior editor.

Alcoholic beverages is the most active category sponsoring golf. Beer, wine and spirits brands are five times more likely to sponsor the sport than the average of all sponsors, according to IEG research.

Banks (three times) and autos (2.8 times) are the second and third most active categories, respectively, with professional services, insurance and business technology tied for third (2.3 times).

Anheuser-Busch InBev is the most active sponsor of golf. Thirty-five percent of properties with a sponsor in the malt beverage category report a partnership with the beverage giant.

Worldwide Spending On Golf
Worldwide Spending On Golf
*Projection. Spending includes sponsorship of professional and amateur sanctioning bodies and tournaments, charity fundraisers, endorsement deals and corporate hospitality

Most Active Categories Sponsoring Golf (North America)
Most Active Categories Sponsoring Golf (North America)
Alcoholic beverages are five times more likely to sponsor golf than the average of all sponsors.

Most Active Companies Sponsoring Golf (North America)
Most Active Companies Sponsoring Golf (North America)
Thirty-five percent of properties with a sponsor in the malt beverage category report a partnership with an Anheuser-Busch brand.

About IEG
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.

Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit www.espglobal.com.

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