Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Sponsorship Spending On The NBA Estimated At $799 Million For 2015-2016 Season

June 29, 2016:

State Farm overtakes Anheuser-Busch to become the most active league-wide sponsor.

For More Information Contact:
William Chipps, IEG, Tel: 312/725-5188 
william.chipps@sponsorship.com
sponsorship.com

Infographic:
http://www.sponsorship.com/infographics/nba2016

 

Chicago, Ill. – Sponsorship spending on the National Basketball Association and its 30 teams totaled an estimated $799 million in the 2015-2016 season, an 8.1 percent increase from the previous year, according to IEG research.

The increase easily exceeds IEG’s projected 4.5 percent increase in overall 2016 North American sponsorship spending and five percent increase in sports spending.

“Global expansion, rich content and social media dominance continue to drive corporate interest in the NBA,” said William Chipps, IEG Sponsorship Report senior editor.

State Farm edged past Anheuser-Busch to become the most active sponsor of the NBA. Eighty-three percent of NBA properties report a partnership with the insurance company, up from 74 percent in the 2014-2015 season.

Adidas, Gatorade and FanDuel round out the top five most active sponsors, with the fantasy sports company joining the list for the first time.

Insurance is the most active category sponsoring the NBA. Insurance companies are 3.9 times more likely to sponsor the NBA than the average of all sponsors, according to the research.

Quick-service restaurants (2.7) is the second most active category followed by travel (2.4), non-alcoholic beverages (2.3) and medical (2.3).

NBA League/Team Sponsorship Revenue
NBA League/Team Sponsorship Revenue

NBA Most Active Sponsors (League/Team)
NBA Most Active Sponsors (League/Team)
Eighty-three percent of NBA properties report State Farm as a sponsor.

NBA Most Active Categories (League/Team)
NBA Most Active Categories (League/Team)
Insurance companies are 3.9 times more likely to sponsor the NBA than the average of all sponsors.

NBA Team Sponsorship Revenue Rankings
NBA Team Sponsorship Revenue Rankings

About IEG
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.

Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit www.espglobal.com.

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