Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Sponsorship Spending On North American Soccer To Grow 9.2 Percent in 2016

March 22, 2016:

Chicago, Ill. — Sponsorship spending on Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events is expected to total $333 million in 2016, a 9.2 percent increase from 2015, according to IEG.

The increase exceeds IEG’s projected 5 percent increase in sports spending and 4.5 percent increase in overall North American sponsorship spending.

William Chipps, IEG Sponsorship Report senior editor, points to three factors driving the increased spend: the growing popularity of soccer, league expansion and excitement around the 2016 Copa America Centenario.

“Soccer is enjoying much success in North America, and that success has opened the door to new sponsors and larger deals with existing partners.”

Adidas is by far the most active sponsor of Major League Soccer, while quick-service restaurants represent the most active category, according to IEG research.

MOST ACTIVE COMPANIES SPONSORING MAJOR LEAGUE SOCCER
MOST ACTIVE COMPANIES SPONSORING MAJOR LEAGUE SOCCER
One-hundred percent of MLS properties with a sponsor in the apparel category report a partnership with Adidas AG.

MOST ACTIVE CATEGORIES SPONSORING MAJOR LEAGUE SOCCER
MOST ACTIVE CATEGORIES SPONSORING MAJOR LEAGUE SOCCER
Quick-service restaurants are 3.8 times more likely to sponsor MLS than the average of all sponsors.

MLS CLUB RANKINGS  
MLS CLUB RANKINGS

About IEG, LLC
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.

Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit www.espglobal.com.

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