Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Sponsorship Spending On Music To Total $1.4 Billion In 2015

September 17, 2015:

Anheuser-Busch replaces The Coca-Cola Co. as the most active sponsor of music

For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188 
william.chipps@sponsorship.com
sponsorship.com

Infographic:
http://www.sponsorship.com/infographics/music

Chicago, Ill. — Sponsorship spending on music tours, venues and festivals is expected to total $1.4 billion in 2015, up 4.8 percent from last year, according to IEG.

The spending increase outpaces the projected 2015 increase in the overall sponsorship industry (4 percent) as well as sports (4.4 percent), causes (3.7 percent) and every other property segment.

William Chipps, IEG Sponsorship Report senior editor, points to two factors driving the increased spend: continued interest in national music festivals and a growing appetite for regional festivals, some of which have secured significant deals.

“Music festivals continue to pop out of the woodwork, and many are drawing interest from national brands looking for an uncluttered marketing environment.”

Non-alcoholic beverages replaces beer as the most active category, while Anheuser-Busch replaces The Coca-Cola Co. as the most active sponsor. Coke is now the fifth most active sponsor of music.

One new company joins the most active sponsors list: Uber. The rideshare app has significantly expanded its presence on the music festival scene with deals with Live Nation, Lollapalooza and the Sasquatch music fest, just to name a few.

THE MOST ACTIVE COMPANIES SPONSORING MUSIC (NORTH AMERICA)
THE MOST ACTIVE COMPANIES SPONSORING MUSIC (NORTH AMERICA)

Twenty-nine percent of properties with a partner in the alcoholic beverage category report a partnership with an Anheuser-Busch brand.

THE MOST ACTIVE CATEGORIES SPONSORING MUSIC (NORTH AMERICA)
TOP THE MOST ACTIVE CATEGORIES SPONSORING MUSIC (NORTH AMERICA)
Non-alcoholic beverage companies are 3.8 times more likely to sponsor music than the average of all sponsors.

SPONSORSHIP SPENDING ON MUSIC
SPONSORSHIP SPENDING ON MUSIC

About IEG, LLC
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.

Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit www.espglobal.com.

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