Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Sponsorship Spending On MLB Totals $778 Million In 2015 Season

November 19, 2015:

Sales reorganization opens the door to new sponsors

For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188
william.chipps@sponsorship.com
sponsorship.com

Chicago, Ill. — A centralized sales process and growing focus on nontraditional categories is paying dividends for Major League Baseball.

The pro sports league secured seven new sponsors in the 2015 season: Amazon Web Services, DraftKings, Esurance, Falken Tire, The Hartford, Maytag and Starwood Hotels and Resorts Worldwide.

Those new ties helped lift sponsorship spending for the league and its 30 teams an estimated 12 percent--the largest year-over-year increase among the four major U.S. sports leagues.

Overall spending on Major League Baseball totaled $778 million in the 2015 season.

The increase in revenue can be partly attributed to the league’s centralizing sales across its three separate business units: MLB Properties, MLB.com and The MLB Network, under a directive from new commissioner Rob Manfred.

 “The centralization eliminates the need for companies to make three different calls and have three different negotiations, which has resulted in more integrated 360-degree marketing packages,” said William Chipps, IEG SR senior editor.

MLB LEAGUE/TEAM SPONSORSHIP REVENUE
MLB LEAGUE/TEAM SPONSORSHIP REVENUE
Among notable sponsorship activity across the league and its teams, New Era replaced Anheuser-Busch InBev as the most active sponsor. DraftKings is the second most active sponsor, with Anheuser-Busch in third. 

MLB MOST ACTIVE SPONSORS (LEAGUE/TEAM)
MLB MOST ACTIVE SPONSORS (LEAGUE/TEAM)
Ninety-four percent of properties with a sponsor in the headwear category report a partnership with New Era.

Brands in the food industry replaced alcoholic beverages as the most active category sponsoring baseball. Food brands are 4.9 times more likely to sponsor Major League Baseball and its teams than the average of all sponsors, according to IEG research.  

MLB MOST ACTIVE CATEGORIES (LEAGUE/TEAM)
MLB MOST ACTIVE CATEGORIES (LEAGUE/TEAM)
Food brands are 4.9 times more likely to sponsor MLB and its teams than the average of all sponsors.

MLB TEAM SPONSORSHIP REVENUE RANKINGS
MLB TEAM SPONSORSHIP REVENUE RANKINGS

2015 MLB SPONSORS & CATEGORIES
2015 MLB SPONSORS & CATEGORIES

About IEG, LLC
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.

Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit www.espglobal.com.

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