Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season

September 03, 2015:

Apart from apparel deals, insurance is the most active category, while AT&T is the most active brand

For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188
william.chipps@sponsorship.com
sponsorship.com

Chicago, Ill. — Sponsorship spending on college athletics totaled $1.1 billion in the 2014/2015 season, a 5.9 percent increase over the previous year, according to IEG research.

The increase significantly exceeds the projected 4.4 percent increase in 2015 sponsorship spending in the overall sports category, a factor largely driven by opportunities with the College Football Playoff.

“Marketers want platforms that provide broad reach, local touchpoints and affluent audiences—and college athletics have all three in spades,” said William Chipps, IEG Sponsorship Report senior editor.

With 14 schools, the Southeastern Conference captured the largest share of sponsorship revenue (27 percent) among the Power Five conferences. The Big 12—the Power Five’s smallest conference (10 schools)—captured 13 percent of revenue, the smallest share among the five conferences.

SPONSORSHIP REVENUE AT THE POWER FIVE CONFERENCES
SPONSORSHIP REVENUE AT THE POWER FIVE CONFERENCES
It comes as no surprise that sports apparel and equipment is the most active category in college athletics. Led by Nike, Adidas and Under Armour, the category has more than 80 deals across Power Five conferences and schools, the NCAA, College Football Playoff and Bowl Games. 

TOP SPONSORSHIP CATEGORIES IN COLLEGE ATHLETICS (BY SPEND)
TOP SPONSORSHIP CATEGORIES IN COLLEGE ATHLETICS (BY SPEND)
The sports apparel and equipment category spends 14.6 times more than the average category in college athletics.

TOP SPONSORSHIP BRANDS IN COLLEGE ATHLETICS (BY SPEND)
TOP SPONSORSHIP BRANDS IN COLLEGE ATHLETICS (BY SPEND)
Nike spent 43.2 times more than the average college sports brand in the 2014/2015 season. 

Notre Dame generated more sponsorship revenue than any other school during the 2014/2015 season. The sports powerhouse earned 3.2 times more revenue than the average Power Five school. 

All told, the top ten schools have more than 60 BCS/College Football Playoff appearances. 

TOP TEN SCHOOLS BY SPONSORSHIP REVENUE
TOP TEN SCHOOLS BY SPONSORSHIP REVENUE
Notre Dame earned 3.2 times more sponsorship revenue than the average Power Five school.

College Athletics Spending: What’s Included

  • NCAA Corporate Champions and Corporate Partners
  • College Bowl Game title sponsors and cosponsors
  • College Football Playoff sponsors
  • Power Five conference and school sponsors
  • Non-Power Five conference and school sponsors

About IEG, LLC
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.

Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit www.espglobal.com.

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