Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

NHL Sponsorship Revenue Totals $447 Million In 2014-2015 Season

June 04, 2015:

Sponsorship revenue grows nearly 10 percent, more than double the increase in overall sports spending.

For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188
william.chipps@sponsorship.com
sponsorship.com

Chicago, Ill.— Sponsorship spending on the National Hockey League and the league’s 30 clubs is expected to total $447 million in the 2014-2015 season, up 9.2 percent from the previous year.

New league sponsors include Constellation, DraftKings, GoPro, Kellogg’s, Samsung, SAP and Procter & Gamble (for brands including Crest and Oral-B).

Reflecting the growing popularity of hockey as a North American marketing platform, the increase exceeds IEG’s projected 4 percent increase in overall sponsorship spending and 4.4 percent increase in overall sports spending.

“Without a doubt, the 2014-2015 season represents a banner year for the NHL in terms of sponsorship revenue,” said William Chipps, IEG Sponsorship Report senior editor.

Among notable developments: Quick-service restaurants replaced automakers as the most active category sponsoring the NHL and its teams in the 2014-2015 season.

NHL LEAGUE/TEAM SPONSORSHIP REVENUE
NHL LEAGUE/TEAM SPONSORSHIP REVENUE

NHL MOST ACTIVE SPONSORS (LEAGUE/TEAM)
NHL MOST ACTIVE SPONSORS (LEAGUE/TEAM)
*100 percent of NHL properties report Reebok as a sponsor
^ Official league sponsor

NHL MOST ACTIVE CATEGORIES (LEAGUE/TEAM)
NHL MOST ACTIVE CATEGORIES (LEAGUE/TEAM)
Quick-service restaurants are 5.4 times more likely to sponsor NHL hockey than the average of all sponsors.

About IEG, LLC
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.

Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit properties.espglobal.com.

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