Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season

April 17, 2015:

NFL posts hefty increase in revenue despite off-field controversies

For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188 
william.chipps@sponsorship.com
sponsorship.com

Chicago, Ill. Although media pundits speculated about potential sponsor fallout following issues related to domestic violence, the controversy had little impact on the National Football League’s ability to attract and retain sponsors.

Sponsorship revenue for the NFL and its 32 teams grew 7.8 percent to $1.15 billion in the 2014 season, according to the latest findings from IEG Research.

Demonstrating the league’s resilience to controversy, the spending increase is nearly double the 4.2 percent increase in the overall sponsorship industry and substantially more than the 4.9 percent increase in the sports category in 2014.

“Corporate interest in the NFL is seemingly immune to off-field controversy,” said William Chipps, IEG Sponsorship Report senior editor.

The NFL signed three new league sponsors during the 2014 season: Dannon, TD Ameritrade and Nationwide insurance.

Insurance is by far the most active sponsor of the NFL. Insurance companies are 6.7 times more likely to sponsor the NFL than the average of all sponsors, according to IEG Research. Quick-service restaurants are the second most active category (5.0), followed by automakers in third (4.8).

NFL LEAGUE/TEAM SPONSORSHIP REVENUE
NFL LEAGUE/TEAM SPONSORSHIP REVENUE

NFL MOST ACTIVE SPONSORS (LEAGUE/TEAM)
NFL MOST ACTIVE SPONSORS (LEAGUE/TEAM)
*One-hundred percent of NFL properties report Gatorade as a sponsor.

NFL MOST ACTIVE CATEGORIES (LEAGUE/TEAM)
NFL MOST ACTIVE CATEGORIES (LEAGUE/TEAM)
*Insurance companies are 6.7 times more likely to sponsor the NFL than the average of all sponsors.

NFL TEAM SPONSORSHIP REVENUE RANKINGS
NFL TEAM SPONSORSHIP REVENUE RANKINGS

About IEG, LLC
IEG leads the way in sponsorship intelligence. With over 30 years providing insights, evaluation, and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.

We partner with top properties and brands to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above competitors, meaningfully engage audiences and achieve lasting impact.

A unit of WPP’s GroupM, IEG is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment management operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).

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