Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Global Motorsports Sponsorship Spending To Total $5.58 Billion In 2016

March 30, 2016:

Lackluster F1 viewership keeps a lid on spending.

For Immediate Release:
March 30, 2016

For More Information Contact:
William Chipps, IEG, LLC, Tel: 312/725-5188 
william.chipps@sponsorship.com
sponsorship.com

Infographic:
http://www.sponsorship.com/infographics/motorsports

 

Chicago, Ill. — Global sponsorship spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.58 billion in 2016, a 2.8 percent increase from 2015, according to IEG research.

Pressured by a decline in spending in Formula 1, the increase lags IEG’s projected 4.7 percent increase in overall global sponsorship spending. Without F1, spending is expected to keep pace with the overall sponsorship industry.

“Declining viewership has significantly impacted corporate interest in F1, but overall interest in motorsports remains strong,” said William Chipps, IEG Sponsorship Report senior editor.

Within the largest North American racing series—NASCAR—Toyota is by far the most active sponsor. The automaker is 13.9 times more likely to sponsor a NASCAR-related property than the average of all sponsors. General Motors Co. follows in second (11.6) with Sprint Corp. in third (10.1).

Automotive aftermarket (6.0), retail (5.9) and auto manufacturers (5.7) are by far the most active categories sponsoring NASCAR.

MOST ACTIVE CATEGORIES SPONSORING NASCAR
MOST ACTIVE CATEGORIES SPONSORING NASCAR
Automotive aftermarket companies are six times more likely to sponsor NASCAR than the average of all sponsors.

Red Bull is the most active sponsor of F1. The energy drink is 15.5 times more likely to sponsor F1 than the average of all sponsors, per IEG. Philip Morris (14.2) is the second most active sponsor followed by Pirelli (14.1) in a close third.

Automobile manufacturers (6.2) represent the most active category sponsoring F1. Non-alcoholic beverages (4.9) are the most active non-endemic.

MOST ACTIVE CATEGORIES SPONSORING F1
MOST ACTIVE CATEGORIES SPONSORING F1
Auto manufacturers are 6.2 times more likely to sponsor F1 than the average of all sponsors.

GLOBAL MOTORSPORTS SPONSORSHIP SPENDING
GLOBAL MOTORSPORTS SPONSORSHIP SPENDING

About IEG, LLC
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.

Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit www.espglobal.com.

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