Press Room

We are pleased to serve as the primary source of sponsorship information and analysis for news media around the globe. Our current news releases are viewable through the links below. For additional information and/or to schedule an interview, members of the media should feel free to contact Bill Chipps at william.chipps@sponsorship.com or 312/725-5188.


Press Releases:

Global Motorsports Spending To Total $5.75 Billion In 2017

February 16, 2017:

Growth remains unspectacular, but new F1 ownership could revive interest

For More Information Contact:
William Chipps, IEG, Tel: 312/725-5188 
william.chipps@sponsorship.com
sponsorship.com

Infographic:
http://www.sponsorship.com/infographics/motorsports2017

 

Chicago, Ill. – Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.75 billion in 2017, up 3.1 percent from 2016, per IEG research.

The increase lags IEG’s projected 4.5 percent increase in overall global sponsorship spending.

“Motorsports has proven to be a highly effective marketing platform, but concerns over the shifting political and economic climate globally could weigh on big-ticket sponsorship expenditures,” said William Chipps, IEG Sponsorship Report senior editor.

2017 marks a time of change for the motorsports industry. That includes Monster Energy replacing Sprint as title sponsor of NASCAR’s premier series and Liberty Media’s acquisition of Formula 1, a move that is expected to breathe new life into the global motorsports property.

GLOBAL MOTORSPORTS SPONSORSHIP SPENDING
GLOBAL MOTORSPORTS SPONSORSHIP SPENDING

With deals at the sanctioning body, team and track levels, Toyota Motor North America Inc. was the biggest spender in NASCAR during the 2016 season. The company spent 7.6 times more on the sport than the average of all NASCAR sponsors.

TOP SPENDERS IN NASCAR
TOP SPENDERS IN NASCAR
Toyota spends 7.6 times more on NASCAR than the average of all sponsors.

Construction materials, soft drink, food, telecommunications and chemicals are the top five most active non-endemic categories sponsoring NASCAR.

MOST ACTIVE CATEGORIES SPONSORING NASCAR
MOST ACTIVE CATEGORIES SPONSORING NASCAR
Automobile manufacturers are 10.1 times more likely to sponsor NASCAR than the average of all sponsors.

Red Bull is by far the biggest spender in Formula 1. The energy drink company spent 26.1 times more on the motorsports series than the average of all F1 sponsors.

Marlboro is the second most active sponsor (17.9) followed by Pirelli (17.4) in third.

TOP SPENDERS IN FORMULA 1 
TOP SPENDERS IN FORMULA 1
Red Bull spends 26.1 times more on Formula 1 than the average of all sponsors.

Sports apparel (4.1) is the most active non-endemic category sponsoring F1 followed by alcoholic beverages (2.6) and telecommunications (2.4).

MOST ACTIVE CATEGORIES SPONSORING FORMULA 1MOST ACTIVE CATEGORIES SPONSORING FORMULA 1
Automobile manufacturers are 4.6 times more likely to sponsor Formula 1 than the average of all categories.

While sports apparel is the most active non-endemic category, the non-alcoholic beverage category is the biggest spender. Non-alcoholic beverages spend 5.1 times more on F1 than the average category.

TOP CATEGORY SPENDERS IN F1TOP CATEGORY SPENDERS IN F1
Automotive brands spend 6.4 times more on Formula 1 than the average category.


About IEG
IEG is part of ESP Properties, a WPP company. For more than 30 years, IEG has shaped and led the global sponsorship industry, providing consulting, valuation and research services, as well as insights, trends and training, to rightsholders and brands across sports, arts, entertainment, nonprofit and other partnership sectors.

Its consulting, valuation and research teams are now under the ESP Properties name, while insights, trends and events continue under the IEG brand.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com, or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727). For information on ESP Properties, please visit www.espglobal.com.

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